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LeBron James Declares He Will Play His Final Season with Bronny

LeBron James is gearing up for tonight’s All-Star game, where he will lead Team LeBron. But for King James, it’s never too early to begin thinking about the next chapter. In an interview with The Athletic’s Jason Lloyd, James said he will do “whatever it takes” to play his final season with his son, Bronny, no matter where he ends up following the 2023 NBA Draft.  

Brian Flores Finds a New Home with Steelers

Brian Flores put his career in jeopardy when he launched an official lawsuit against the NFL and a number of teams, alleging racism, tampering, and tanking. However, the ongoing legal dispute did not deter the Pittsburgh Steelers from bringing on one of the best young minds in football to enhance its coaching squad. The Steelers hired Flores as a Senior Defensive Assistant and Linebackers coach on Saturday. Boardroom dove in on the future of the lawsuit. Read more

Dale Earnhardt Jr Fuels Up for Daytona 500 with New Vodka Brand

Today’s Daytona 500 will be missing one of the greatest drivers the sport has ever seen. However, Dale Earnhardt Jr is harnessing his signature excellence in his newest endeavor – a new vodka brand, High Rock. Earnhardt Jr. and his wife, Amy, have teamed up with Sugarlands Distilling to launch the new spirit line. He spoke to Boardroom about his newest endeavor and how his business endeavors help replace the sense of adrenaline that racing provided.

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Crypto Enthusiasts Press for Broncos Bid

The Denver Broncos are heading to the sales block for the first time in nearly four decades. As the team starts to plot its revival on the field, the front office is courting new suitors. A few weeks ago, media mogul Byron Allen launched his official bid to buy the team, after encouragement from Roger Goodell and Bob Kraft. But there’s a new collective of crypto enthusiasts made up of a diverse group, including attorneys and athletes, who have formulated a DAO to crowdfund the $4 billion required to buy the team. What’s a DAO? Boardroom has you covered. 

Kanye West’s Netflix Doc Drives Spike in Streams 

Jeen-yuhs is finally here. The multi-part series documents the life of Kanye West. The first of three installments dropped this week, and in its wake, there was a massive spike in Kanye’s music across various streaming platforms. On Apple Music, his 2004 breakout album College Dropout launched into the top 10, 18 years after its much-acclaimed release.

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