Bronny James & the Birth of the Nike NIL Basketball Jersey
The Fresh Prince of LA is leveraging his Swoosh sponsorship for one of college basketball's first player-led launches at retail. Is it a sign of more to come?
Bronny James
Boardroom NIL Report Card: USC’s Bronny James
Without having even stepped foot on a collegiate court, Bronny James leads the way in the NIL space. Boardroom breaks down his earnings thus far.
