The battle of the Super Bowl ads did not disappoint this year. Everyone from Serena Williams (for TONAL and Michelob Ultra) to Paul Rudd and Seth Rogen showed up in a spot. However, it was Coinbase’s stripped down commercial featuring a QR code promising “free Bitcoin” that had people buzzing. The company reports that its site temporarily crashed due to the sheer volume of traffic. Prior to the start of the big game, Coinbase was #168 in Apple’s App Store, but saw an instant payoff as it sits at #2 today.
Drake Cashes in on Odell Beckham Jr. Bet
We all remember the Summer of 2016 when OBJ moved into Drake’s Toronto home for a bit and revelry ensued. The OVO rapper placed a $500,000 bet on his old friend scoring a touchdown, and was rewarded handsomely. OBJ hauled in a signature acrobatic catch in the first quarter, cashing in the bet. The WR hurt his knee soon thereafter and sat for the remainder of the game.
Eminem Debuts Air Shady, Defies NFL with Kneel
There is no arguing that SBLVI ranks among the pantheon of great halftime performances. Amidst the nostalgic hits, Eminem debuted his new collab with Jordan Brand, the “Air Shady,” an Air Jordan 3 PE. The red and black colorways rocked a “Slim Shady” decal on the back, and a signature backwards E on the tongue. Amidst the performance, during which he slayed a rendition of “Lose Yourself” with Anderson .Paak crushing it on the drums, the Detroit native took a knee despite pre-game reports that the NFL had prohibited him from doing so. There is no word as to whether or not the Air Shady will be made publicly available.
Caesars Treats VIPs to Event with Manning Brothers
Caesars offered its top-tier VIPs a night they won’t soon forget on Sunday. The casino brought in Peyton and Eli Manning to host an IRL version of their famed Manningcast. The brothers provided in-game commentary to a room of 750 elite VIPs. Peyton and Eli are joined by their dad Archie as spokesmen for the company’s online sports betting platform in a national campaign.
CryptoPunk #5822 Sells for Record-setting $23.7M
CryptoPunks are back on the up and up. The NFT collection has seen some monumental sales over the last few weeks, after several months of taking a backseat to the Bored Ape Yacht Club’s meteoric rise. Over the weekend, one collector shelled out 8,000 Eth (approximately $23.7 million) for CryptoPunk #5822. The buyer, who is not known at this time, joins celebrity ranks, which include Odell Beckham Junior, Serena Williams, and Heidi Klum.
Twitter Lights Up SoFi Stadium’s Roof with SB Campaign
Following on the heels of its incredible campaign that highlighted how stars tweeted their dreams into existence, the social media giant paired with SoFi Stadium for an epic installation following Sunday’s big game. The tweets spotlighted OBJ, Aaron Donald, Von Miller, and more, each of whom channeled their dreams for a championship long before they hoisted the Lombardi Trophy. Twitter also released its post-game insights, which determined that OBJ was the most tweeted about athlete followed by Joe Burrow, Matthew Stafford, Donald, and Cooper Kupp.
Cooper Kupp Hauls in SB MVP Award
Cooper Kupp went from being the 69th pick in the 2017 draft to an All-Pro sensation. The 28-year-old capped an epic season pulling in eight catches for 92 yards and two touchdowns. He was named Super Bowl MVP for his efforts, and led many fans to ask the question: how undervalued is his contract?