Brady-backed Production Company Looks to Raise $50 Million

The GOAT may be gone from football, but he’s got plenty on his plate when it comes to his business endeavors. Brady, who retired from the NFL last week after 22 seasons, is reportedly looking to inject some funds into his four-year-old production company, Religion of Sports, at the tune of around $50 million. The company, which is co-founded by Brady, former NFL player and TV personality Michael Strahan, and filmmaker Gotham Chopra, would be valued at about $100 million if the funding works out.

Authentic Brands Group to Launch Sports Illustrated Resorts

The owner of the Sports Illustrated brand is getting into the resort game. Authentic Brands Group (ABG), in partnership with ADMI Inc. and Experiental Ventures Hospitality LLC, announced Friday its plans to launch Sports Illustrated Resorts — a new premium, lifestyle resort, and entertainment destination — the first of which is planned to open in 2022 in Punta Cana, Dominican Republic. The announcement is expected to be part of the celebration at tonight’s Sports Illustrated’s annual Big Game event — The Party — held at Century Park in Los Angeles. ABG acquired Sports Illustrated for $110M in 2019 and doubled its earnings within one year.

Giants’ Pettis Promotes New Initiative Tackling Emotional and Mental Health

Among all the brand pop-ups, influencer activations, and week-long parties on the run-up to the Super Bowl, one event stands out from the rest: the launch of CR18. For the last six years, New York Giants wide receiver Dante Pettis has been working to build a community for artists to share their creations and support their self-expression. In Pettis’s own words, CR18 (pronounced Create-teen) came into existence as a way to address the emotional and mental health crisis “by giving creatives an outlet to expose and express their value through art.” On Friday at the Kimpton Everly Hotel in LA, that dream came to life.

LSU Receives $245M investment for Cancer Research, STEM and More

It’s the biggest donation in school history and it’s going to make a huge difference for healthcare in Louisiana. The $245 million, announced by the school on Friday, includes $170 million from Our Lady of The Lake and $75 million from the Louisiana Children’s Medical Center (LCMC Health). The donations will go towards providing better health care for students and athletes at LSU. It also will provide better health care for all of Louisiana and will help the school build a cancer research center, the first in the region. Money is also expected to be given to better the facilities at LSU in order to attract high school students to study at the university.

Oddsmakers Offer Bets On Just About Everything at Super Bowl LVI

Will Matthew Stafford be named MVP? Will “Lose Yourself” lead the halftime show? Will the coin toss land on tails? Oddsmakers have unleashed prop bets on pretty much everything that could happen at the Big Game — both on the field and off. As a result, Boardroom has put together a comprehensive guide to the best prop bets related to the game, the halftime show, the national anthem, and more.

Mattress Mack Makes Largest Bet Ever on Bengals to Win Super Bowl

Jim “Mattress Mack” McIngvale is making news once again for a record-setting bet he placed on the Bengals to win the big game. McIngvale, a Houston-area mattress salesman, placed a $5 million wager on the Cincinnati moneyline (+170) with Caesars Sportsbook. It’s the largest bet any legal sportsbook has ever taken — the second largest bet was a $4.5 million wager made by McIngvale on the Bengals to win the Super Bowl. In total, McIngvale has $9.5 million riding on the Bengals to win outright. If his bets hit, McIngvale stands to receive a total payout of $16.2 million.

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