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February 11, 2023

Donna Kelce Capitalizes on Sons’ Super Bowl with Bud Light Endorsement

Patrick Mahomes and Jalen Hurts are the biggest names headlining Super Bowl LVII, but no one has more on the line than Donna Kelce — mother of Travis (Chiefs TE) and Jason (Eagles C). Mama Kelce has become a viral sensation in the run up to the big game. And on Friday, Donna signed a sponsorship deal with Bud Light which ensures that she’ll “bring home” the beer to whichever city (and son) wins the big game on Sunday.

Lionsgate Stock Surges after Strong Q3

There is a big change coming to Lionsgate. The entertainment giant is planning to spin off Starz and has taken the proper steps to do so. The studio side of the business is positioned to be valued highly. As a result, the stock soared 25% on Friday. The separation and sale is expected to happen by Fall 2023.

Tom Brady Confirms Retirement with Official Paperwork

Even the GOAT has to go through standard paperwork procedures. ESPN’s Adam Schefter reports that Tom Brady filed official paperwork with both the NFL and the NFL PA on Friday, confirming his retirement. The seven-time Super Bowl champ squashed any lingering rumors that he might return, and the move marks his official transition to his next chapter and makes him Canton-eligible in 2028.

Super Bowl Ticket Prices Plummet 30%

We are in the final run up to the big game. As the Chiefs and Eagles set to showdown in Glendale, ticket prices for the big event are beginning to level out. The average ticket price is $6,286, according to the most recent data from SeatGeek. The cheapest one you can find on the site is $4,559, while the most luxurious experience will run you $115,048.

Adidas Positioned for a $1.29B Blow Following Ye Fallout

When Adidas parted ways with Kanye West in late 2022, the brand prepped for a major financial blow. Now, that figure is estimated to be close to $1.29 billion in unsold stock, according to The Business of Fashion. It’s been a tough week for the Three Stripes’ accounting department. The brand also revealed that Beyoncé’s Ivy Park collection missed its sales mark by more than 50%.

Brands Eye TikTok as Super Bowl Ad Alternative

Super Bowl ads reportedly run north of $7 million. Some brands are searching for alternatives that save some cash and they’re looking to TikTok. Hyundai will skip the game and push the brand on TikTok for its electric Ioniq 6 campaign. The automaker follows in the footsteps of State Farm and FedEx. “We do love [the] Super Bowl; it’s just these days, we have to think about being in a lot of places and how to spend our money efficiently,” Angela Zepeda, chief marketing officer at Hyundai, told The Current.