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February 1, 2023

Tom Brady Steps Away from Football after 23 Seasons

Tom Brady is retiring…again. The seven-time Super Bowl champion announced that he will step away from the game he loves after 23 seasons. In the video, Brady jokes a bit, saying, “I won’t get long-winded – you only get one super emotional retirement essay, and I used mine up last year. … Thank you guys for letting me live my absolute dream.” The announcement comes on the heels of the Buccaneers’ disappointing 2022 campaign.

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Beyoncé Announces the Renaissance World Tour

There have been rumors for months, but Beyoncé‘s World Tour is officially official. Queen Bey is heading on the road this summer. In her Instagram post, she kept the album’s horse themes going, with a disco cowboy pose. The photo, captioned simply, said: “RENAISSANCE WORLD TOUR 2023.” The news comes less than 24 hours after an iHeartRadio snafu, which revealed a contest for free tickets for the tour’s July 8th stop at Toronto’s Rogers Centre, but was quickly taken down. The full list of dates and stops is forthcoming.

Broncos Land Sean Payton as Team Overhaul Continues

Things are changing in the Mile High. Since Rob Walton purchased the Broncos for $4.65 billion in June 2022, he’s spent more than $1.4 million in stadium renovations and signed QB Russell Wilson to a $245 million deal. After a disappointing 5-12 season, Walton is doubling down. The team on Tuesday traded a firs- and second-round pick to the Saints in exchange for head coach Sean Payton who will take over the sidelines in 2023. 

NFL Championship Games Average 50M Viewers

Another day, another NFL accomplishment. During the AFC Championship, CBS averaged 53.1 million viewers for the Chiefs’ 23-20 win over the Bengals — up 11% over 2022. Meanwhile, the NFC Championship between the Eagles and 49ers brought in 47.5 million viewers — a decrease of 5% from last year. Overall, the two games averaged 50.31 million viewers, a 3 percent bump from the 49 million viewers for last year’s games. 

Nike Takes Lululemon to Court

Nike is suing athletic apparel retailer Lululemon for patent infringement regarding at least four of Swoosh’s shoes. Per the complaint filed in Manhattan federal court on Monday, Nike claimed it suffered economic harm due to Lululemon’s sale of the Chargefeel Mid, Chargefeel Low, Blissfeel, and Strongfeel shoes. This is the second time Nike has sued the Canadian company in the past 12 months. Most recently, the Swoosh filed a lawsuit last week against BAPE, alleging copyright infringement on the Nike Air Force 1, Air Jordan 1, and Nike Dunk. 

Boardroom’s Anthony Puccio has more details here.

Logan Paul’s Prime Inks an Exclusive Deal with UFC

Logan Paul is making his mark on UFC, but not in the way you may think. The YouTuber-turned-fighter has signed a deal with the UFC to make Prime its official drink. Prime takes over for BodyArmor, which held the contract for the last five years. It caps an enormous year for the energy drink, which moved over 200 million units over the last 12 months, establishing its place in a crowded marketplace.

Drake’s OVO Links with the NFL for SBLVII Drop

First, it was Rihanna’s Fenty and Mitchell & Ness. Now, Drake’s October’s Very Own is teaming up with the NFL for a very special apparel collaboration. OVO posted photos on its Instagram on Tuesday announcing a partnership for an NFL-licensed capsule collection, featuring apparel for select teams and modeled by some familiar superfans, including renowned Packers fan Lil Wayne. The partnership will feature limited edition t-shirts, hoodies, and jackets, co-branded with select NFL teams’ logos and colors, alongside the well-known OVO owl insignia.