About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.
News...Straight to the point.
April 7, 2023

Babe Ruth’s $1.85M Bat Sets a New Record

A bat used by Babe Ruth recently fetched $1.85 million in a private auction. The sale set a new the record for the most expensive Ruth artifact, shattering the previous record of $1.68 million. Used during the 1920 and 1921 New York Yankees season, the bat was accurately photo-matched through an inspection of its wooden grain patterns and the branded Louisville Slugger trademark stamp.


Get on our list for weekly sports business, industry trends, interviews, and more.

Demand Derails Iowa Women’s Basketball Ticket Sales

Caitlin Clark will be back in Iowa City next season. The demand to catch the MOP in action is high. The University of Iowa had to pause ticket sales for the 2023-24 season on Thursday. The school cited “overwhelming demand.” The Des Moines Register reports that nearly 100% of the existing 6,500 season ticket owners plan to renew. However, the school received an additional 6,700 inquiries. In a statement Iowa’s deputy director of athletics Matt Henderson said, “We want to get as many season tickets into the hands of those who have a passion for attending women’s basketball and Hawkeye athletic events.”

Disney Continues Organizational Overhaul, Appoints First-ever Chief Brand Officer

Bob Iger continues to shake things up at Dinsey. The Disney CEO revealed that Asad Ayaz has been named the company’s first-ever Chief Brand Officer on Thursday. Per Deadline, Iger created the role for the 18-year studio vet and will report to Iger himself. Among other things, Ayaz will be responsible for developing and carrying out brand marketing campaigns for the billion-dollar brand across its entire portfolio of content and consumer experiences. Ayaz will also shine a light on The Walt Disney Company’s internal and external collaborations, guiding and aligning the corp’s digital and social media presence.

John Cena Brings Fans Behind the Scenes in New Roku Docuseries

John Cena took a break from the ring to pursue a career in acting. Now, the blockbuster star is returning to his wrestling roots in a new capacity. WWE is producing an eight-episode docuseries WWE: Recruits. The show will chronicle a group of men and women with a desire to become the next WWE stars. The 45-year-old will produce and even make a guest appearance on the series. Other famous faces joining the decorated fighter include Ric Flair, Shawn Michaels, Bianca Belair and Paul “Triple H” Levesque, who works for WWE on the creative front.

Sweetgreen Takes an L in Beef With Chipotle

In the battle of the bowls, looks like Chipotle reigns supreme. On Thursday, popular health food chain Sweetgreen announced it will rename its newest menu offering after the Mexican fast casual restaurant slapped them with a lawsuit. Days after the upscale salad chain unveiled the “Chipotle Chicken Burrito Bowls,” Chipotle argued in a California federal court the name violated a trademark. Chipotle first sent Sweetgreen a cease-and-desist memo, asking them to drop “chipotle” from the bowl’s title. After Sweetgreen failed to respond, the suit was filed. Moving forward, the menu item will now be called the “Chipotle + Chicken Pepper Bowl.”

Independent Panel Upholds $125K Fines for LIV Golfers

The global golf wars are underway, and we’re not talking about The Masters. In the United Kingdom this week, an independent arbitration panel ruled in favor of the DP World Tour for the £100,000 fines (just under $125,000) it administered to 16 players who opted out of Tour play in order to make an appearance at the first-ever LIV Golf League event at the Centurion Club outside London last summer. After closed-door deliberations that first convened in February, an independent, three-person Sport Resolutions panel ruled on behalf of Keith Pelley and the DP World Tour. In the decision, the panel concluded that the CEO had “acted entirely reasonably in refusing releases.”


Read more on the case from Boardroom’s Bernadette Doykos.