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October 17, 2023

Reebok Basketball Inks Angel Reese to Multi-year Endorsement Deal

As Reebok plans to re-launch its basketball category in 2024 and beyond, the company has signed LSU center and reigning national champion Angel Reese to a multi-year endorsement deal. Reese marks a new chapter for the brand, which will look to sign additional dynamic endorsers and athletes ahead. The news comes less than a week after Reebok Basketball unveiled Shaquille O’Neal and Allen Iverson as the President and Vice President, respectively.

Boardroom’s Nick DePaula has all the details on the deal.


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IOC Approves 5 New Sports for LA28 Summer Olympics

Cricket, squash, lacrosse, baseball/softball, and flag football are each coming to the Olympics in Summer 2028. The IOC ratified the official proposal from LA28 on Monday during a meeting of its membership in Mumbai, India. The NFL was a major proponent of the addition of flag football as part of a larger push for the sport across the globe. Additionally, early reports indicate that the addition of cricket alone will boost the broadcast rights for the games by more than $100 million in India.

Issa Rae Pours into New Wine Venture, Viarae

Issa Rae‘s hit show Insecure capped each episode with a “Wine Down” recap, so it only seems right that the multi-hyphenate entertainer would take her talents to the vineyard. Rae announced the newest addition to her entrepreneurial portfolio: Viarae. The new prosecco is a collaboration between Rae and California-based E. & J. Gallo Winery.

Cardi B Becomes Most Recent Celeb to Front SKIMS Campaign

Kim Kardashian‘s SKIMS is a billion-dollar business. Since its inception in 2019, the shapewear and clothing brand has attracted some of the biggest names in music, entertainment, and sports to strip down for its campaigns. Cardi B is the most recent star to join the ranks of SKIMS models. The Bronx-born rapper spoke to Elle ahead of the launch and told the magazine that she is a long-time fan of the brand, so when the team reached out, she couldn’t refuse. She joins Snoop Dogg, Iman Shumpert, Teyana Taylor, and, of course, the Kardashian-Jenner sisters as stars who have modeled for the brand’s campaign.

LinkedIn Cuts 700 Jobs Due to Decrease in Sales & Revenue

Microsoft-owned LinkedIn has become a one-stop resource for professionals looking to network over the last decade. However, due to a slowdown in sales and revenue, the site laid off 700 employees on Monday, targeting its engineering team the most directly with the move. In an internal memo acquired by CNBC, executives informed the team of the news, saying, “As we continue to execute on our FY24 plan, we need to also evolve how we work and what we prioritize so we can deliver on the key initiatives we’ve identified that will have an outsized impact in achieving our business goals.” The round of layoffs comes in the wake of Microsoft’s cut of 10,000 employees announced in January.

Kim Ng Departs Marlins as GM After Crafting Playoff Run

The Miami Marlins are out of the MLB playoffs, and in the wake of their loss, the franchise will also bid farewell to a major architect of its success — Kim Ng announced that she is leaving the team on Monday. Ng became the first woman to take over the GM role of an MLB team when she took on the position in 2020. Following the news, Athletic reporter Tyler Kepner spoke to Ng, who revealed that she decided to leave the team when it became apparent that there were major gaps in her vision for the future of baseball operations and that of Marlins majority owner Bruce Sherman.