Amazon Introduces New Prime Video Ad Tier for 2024
Following other streaming services that have added different tiers of subscriptions, Amazon confirmed Friday that ads are coming to Prime Video. According to CNBC, shows and movies on the Prime Video service will “include limited advertisements.” However, Amazon Prime members in the US can pay a monthly fee of $2.99 to keep their service ad-free. Live events on the platform, like sports, already include advertising. Expect ads in Prime Video programs to start in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
Microsoft, Activision Blizzard Deal Closer than Ever with Promising EU Ruling
Microsoft’s proposed $69 billion purchase of Activision Blizzard inched closer to completion on Friday as UK regulators said an amended version of the contract is likely to resolve their initial hesitation over the acquisition. The New York Times reports regulators were concerned that Microsoft’s control over well-known Activision titles such as “Call of Duty” and “World of Warcraft” could permit the company to withhold that content from competing gaming platforms. Since news broke of the agreement in January 2022, antitrust authorities covering more than 40 countries have given Microsoft the go-ahead. More importantly, the European Union, notoriously tough on American tech corporations, pledged its support in May.
Aces Star A'ja Wilson Wins Second Straight DPOY Award
As the Las Vegas Aces aim for a second straight WNBA title, one of their star players is picking up her second consecutive award. A’ja Wilson was recognized as the WNBA Defensive Player of the Year, making her the eighth player to win the award multiple times. The reigning league MVP received 32 of 60 votes from a national media panel. Connecticut Sun forward Alyssa Thomas finished second with 24. “Winning [a defensive award] in college, I was like, ‘OK, cool.’ But winning at this level feels different because these are pros, world-class elite women. I’m excited to share it with my teammates,” Wilson told ESPN’s Michael Voepel. The WNBA is expected to announce the MVP recipient Tuesday before the Aces play the Dallas Wings in Game 2 of their semifinal series. Wilson has won that award two of the past three years.
Fat Joe, Rick Ross, Other Hip-hop Icons Advocate for Honest Healthcare in PSA
Fat Joe, Rick Ross, Busta Rhymes, Method Man, French Montana, and Public Enemy’s Chuck D have teamed up with the nonprofit Power to the Patients to advocate for a more honest healthcare system. “Today, we confront a health care system that has been rigged against all of us,” the rappers said in the minute-long public service announcement. “Hospitals force patients to sign contracts for services without ever showing us actual prices, stifling competition, overcharging without accountability, and if we can’t pay, these same contracts allow them to take everything we own.” According to People, Fat Joe worked with Power to the Patients earlier this year and participated in healthcare transparency efforts by city council members in New York City.
HEYDUDE Tabs Quinn Ewers, Jalen Milroe to Headline NIL Roster for Licensed Collection
HEYDUDE has launched an officially licensed Collegiate Collection in partnership with eight universities, headlined by Alabama and Texas. Per the release, the footwear brand decided on its partners based on geographical areas where HEYDUDE is gaining popularity and resonates with customers fully immersed in the fandom. To further support the capsule launch, HEYDUDE also signed a roster of 12 NIL athletes who will act as brand ambassadors for their respective schools. Those individuals are Clemson‘s Azyah Dailey, LSU‘s Jayden Daniels, TCU‘s Chandler Morris and Trey Sanders, Alabama‘s Chandler Hayden and Jalen Milroe, Florida‘s Trinity Thomas and Graham Mertz, Louisville‘s Jayda Curry, Tennessee‘s Rickea Jackson and Joe Milton, and Texas‘ Quinn Ewers.
New Crime Series Dives Deep Into Nipsey Hussle's Murder in First Episode
Nipsey Hussle’s untimely murder is the subject of a new series that takes audiences behind the scenes of high-profile criminal trials. Per the series description, Behind the Crime “dives deep into the inner workings of the justice system with gripping cases that give viewers unfiltered access with real case footage.” Airing on Tubi, each episode “examines the crime from the investigation to the trial, and ultimately, the verdict as told from the intimate perspective of those closest to the case – the legal teams, jurors, and law enforcement, as well as the family and friends of the victims and the defendants.” Hussle was gunned down outside his The Marathon clothing store in South Central Los Angeles on March 31, 2019. His assailant, Eric Holder Jr., was found guilty of first-degree murder and was sentenced to 60 years to life in prison in February.