Darryn Peterson Inks Landmark Adidas Deal Following NBA Draft
Utah Jazz No. 2 pick Darryn Peterson has signed a historic rookie endorsement deal with Adidas, reportedly ranking among the top five richest rookie shoe contracts ever. The 6-6 Kansas guard, who has garnered comparisons to the late Kobe Bryant, averaged 20.2 points per game and arrives in Utah with lofty expectations as a potential future face of the brand after a standout freshman season. Peterson first signed with Three Stripes at 16 in 2023, becoming the brand’s first-ever high school basketball NIL athlete, continuing the partnership with the Adidas-sponsored Jayhawks.
USMNT Drives Record-Breaking Start to 2026 World Cup Ratings on Fox
The 2026 World Cup has opened with record U.S. audiences across Fox, FS1, and Tubi. The USMNT’s win over Paraguay leads the way, drawing more than 18 million viewers and becoming the most-watched World Cup telecast in English-language U.S. history, peaking at 21.5 million. Brazil–Morocco (10 million) and Argentina–Algeria (9.1 million) also set group-stage records, underscoring surging American interest early in the tournament, with several non-USMNT matches posting historic gains versus 2022 levels.
Ari Emanuel’s Mari Group Eyes $6B Acquisition of ATG Entertainment
Ari Emanuel’s Mari Group is in advanced talks to acquire theater giant ATG Entertainment in a deal reportedly valued at around $6 billion. ATG operates major venues across the West End and Broadway, including theaters tied to The Lion King and Harry Potter and the Cursed Child. The potential takeover would expand Mari’s growing live events portfolio, which already includes TodayTix, the Miami Open, and other global entertainment assets.
NHL Approves Penguins Deal, Opens Door to Potential $3.5B Texas Franchise
The NHL has approved the $1.7 billion sale of the Pittsburgh Penguins from Fenway Sports Group to the Hoffmann family, completing a deal Commissioner Gary Bettman said doubled Fenway’s investment in five years. Bettman also noted the league is actively exploring expansion in Texas, entering into a term sheet with billionaire Dan Friedkin to evaluate Houston or Austin for a new franchise, in a package potentially worth $3.5 billion, including arena costs, over a six-month review window.
Coco Gauff Debuts Miu Miu x New Balance Collection Ahead of Wimbledon
Coco Gauff has unveiled a new Miu Miu x New Balance capsule collection at the brand’s London flagship, marking the latest expansion of her partnership with both labels. The World No. 2 and 11-time singles champion showcased pieces from the collaboration, including tennis-inspired apparel and co-branded footwear, while greeting guests at the launch event. Gauff will wear the collection throughout Wimbledon, blending country club aesthetics with performance-driven design.
Sony Pictures Takes Stake in Cosm With $100M Investment
Sony Pictures Entertainment is investing $100 million in Cosm, taking a minority stake in the immersive venue company known for its dome-shaped “shared reality” theaters. Cosm specializes in live sports and event viewing experiences, with recent activations tied to the FIFA World Cup, NBA Finals, and UFC, alongside IP-based programming like The Matrix and Harry Potter. The deal expands Sony’s footprint in experiential entertainment, with SPE CEO Ravi Ahuja joining Cosm’s board.
‘Grand Theft Auto VI’ Launches at $80, Rockstar Confirms
Rockstar Games has revealed pricing for Grand Theft Auto VI, with the base edition launching at $79.99 and a $99.99 Ultimate Edition offering additional in-game content. Preorders begin at midnight, with launch set for Nov. 19, 202,6, on PlayStation 5 and Xbox Series X|S. The price lands only modestly above GTA V’s $69.99 launch nearly 13 years ago, easing concerns after earlier reports suggested a higher tag and setting the stage for one of gaming’s most anticipated releases.
Zuckerberg & Meta Take Aim at Polymarket, Kalshi With ‘Arena’ App
Meta is reportedly developing a standalone prediction markets app codenamed “Arena,” a project pushed internally by Mark Zuckerberg. The platform would let users forecast real-world outcomes using a points-based system, with real-money betting not ruled out long-term. Meta is positioning the concept as a potential competitor to fast-growing prediction platforms like Polymarket and Kalshi, both of which have recently attracted multi-billion-dollar valuations from private-market investors amid surging interest in the sector.
Ashlea Klam Named First Face of TMRW Sports’ Pro Flag Football Push
TMRW Sports has named Team USA member Ashlea Klam as its first professional flag football ambassador, positioning her as a key voice in the development of the NFL-backed pro flag football league expected to launch ahead of the 2028 Olympics. A 2026 NAIA Player of the Year and rising international star, Klam will help promote the league as it builds toward a global professional pathway for the rapidly growing sport across women’s and men’s competition.
OpenAI, Broadcom Unveil First Custom AI Chip “Jalapeño”
OpenAI and Broadcom have unveiled their first jointly developed custom AI chip, codenamed “Jalapeño,” marking OpenAI’s entry into semiconductor design. The companies describe it as an “Intelligence Processor” built for inference workloads, aimed at making AI systems faster and more efficient as demand for compute continues to surge. Designed in roughly nine months, the chip is part of OpenAI’s broader push to “build the full stack” behind its models amid rapidly growing infrastructure needs.
‘Toy Story 5’ Crosses $200M Domestic in Under a Week
Toy Story 5 has crossed $200 million domestically in five days, bringing in $23.7 million more to mark the best Tuesday at the box office so far in 2026. The Disney/Pixar sequel is tracking alongside recent animated heavyweights, reaching the milestone as fast as Inside Out 2 and Moana 2. Powered by a $159.6 million debut, the year’s best, it is now projected to ease into an $88 million to $96 million second weekend, reinforcing its status as a major theatrical hit.
Bose Expands Into Content With New Division Bose Studios
Bose is expanding into branded entertainment with the launch of Bose Studios, a music-focused content platform spanning film, TV, digital, live events, and music. Backed by producer Michael Sugar’s Sugar23, the slate includes an upcoming documentary project with Steven Soderbergh exploring creativity and music, alongside new artist-focused series and a YouTube performance format. The initiative also introduces Bose Records as a curated discovery platform for emerging talent.
GameStop CEO Ryan Cohen Declines $35B Pay Package Amid eBay Push
GameStop CEO Ryan Cohen has declined a potential $35 billion performance-based pay package, saying he wants leadership focused on operations and a proposed eBay acquisition instead. The company is preparing to release more details on its takeover bid, including strategic rationale and integration plans, after eBay previously rejected a $56 billion offer as “neither credible nor attractive.” Cohen, who has led a turnaround through cost cuts and store closures, continues to push expansion despite mixed pushback.
Image: Courtesy of Adidas
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