Stephen Curry, Google Co-Design Special Edition Fitbit Air
Stephen Curry has partnered with Google to launch a special edition Fitbit Air and help shape the company’s new AI-powered Google Health Coach platform. Curry collaborated on both product development and design, creating a performance-focused band featuring his signature branding and workout-driven details. The $129.99 device is available for pre-order now and marks a deeper push by Google into athlete-backed health and wellness technology.
FIFA Expands Fanatics Partnership With Exclusive Collectibles Agreement
FIFA and Fanatics just signed a long-term exclusive deal covering trading cards, stickers, and trading card games, all produced under the Topps brand. It kicks off in 2031 and includes jersey patch inserts, digital collectibles, and $150 million worth of free product distributed to youth globally. The deal expands an already active relationship: Fanatics is the official on-site retail operator for the 2026 World Cup, while FIFA will have a presence at Fanatics Fest NYC this July.
Stephen A. Smith, Skip Bayless to Reunite on ‘First Take’ on Friday
Skip Bayless is returning to ESPN for a one-time appearance on First Take this Friday alongside Stephen A. Smith, his first time on the network since leaving in 2016. The two built First Take into one of ESPN’s biggest shows before Bayless departed for FS1. Smith, now ESPN’s highest-paid talent on a $100 million deal, has credited Bayless with saving his career. No word yet on whether this is a one-off or something more.
Warner Music, Paramount Strike First-Look Film Deal
Warner Music Group and Paramount signed a first-look deal to develop films built around WMG’s artist roster, which includes Led Zeppelin, Madonna, Dua Lipa, Charli XCX, and more. No specific projects were announced. The deal comes two months after WMG struck a similar agreement with Netflix for documentary content, signaling a clear push into film from the music company.
HBO Unveils First Look, Tease at Larry David–Obama Sketch Comedy Series
HBO just dropped the first look at Life, Larry and the Pursuit of Unhappiness, a seven-episode limited series pairing Larry David with Barack and Michelle Obama as executive producers. The show is a sketch comedy built around moments in American history, timed to the country’s 250th anniversary. Cast includes Bill Hader, Kathryn Hahn, Jon Hamm, and Sean Hayes. Written and directed by David and Jeff Schaffer, the series premieres June 26 on HBO and HBO Max.
Check out the HBO teaser here. >>
NCAA Set to Expand March Madness Tournaments to 76 Teams
The NCAA is moving toward expanding both the men’s and women’s basketball tournaments to 76 teams starting this season, with an announcement expected in the coming weeks. The shift — driven largely by power conferences seeking more at-large bids — would add extra First Four-style games and increase early-round matchups while preserving the traditional 64-team March Madness bracket structure beginning on Thursday.
Hailey Bieber Stars in Alaïa Campaign for Pieter Mulier’s Farewell
Hailey Bieber fronts Alaïa‘s Fall 2026 Archetype campaign, shot by Tyrone Lebon at his London gallery, Grace Mews. It’s the final campaign overseen by outgoing creative director Pieter Mulier, who exits the house at the end of March before heading to Versace in July. The collection spans sculpted knits, jerseys, and leather, the house’s signature codes. Bieber also recently appeared in a campaign for Saint Laurent, which she wore to the Met Gala.
WNBA Taps Amazon Web Services for Advanced Analytics, Fan Tools
The WNBA has signed a multi-year partnership with Amazon Web Services to power new AI-driven fan experiences and advanced analytics as the league enters its 30th season. The deal includes a real-time stats platform that introduces metrics such as shot difficulty and player gravity across broadcasts, the app, and WNBA.com. AWS will also sponsor WNBA Live during All-Star Weekend and join the league’s Changemakers Collective alongside Nike, Google, and AT&T.
F1, MotoGP Drive Liberty Media’s $711M Quarter
Liberty Media’s Formula One Group posted $711 million in Q1 revenue, up 59% year-over-year and ahead of Wall Street expectations, driven by growth across both Formula 1 and MotoGP. Formula 1 revenue climbed 53% to $617 million, boosted by an expanded race calendar and new sponsorship and media deals. The company also swung to an operating profit despite disruptions tied to the Iran war.
Coach Expands WNBA Footprint With Liberty Partnership
Coach is expanding its investment in women’s basketball through a new partnership with the New York Liberty. The deal will bring branded fan experiences, player-driven content, and in-arena activations to Barclays Center, while extending Coach’s role as the WNBA’s official handbag partner. The collaboration underscores fashion’s growing interest in the league as brands increasingly look to women’s sports for cultural relevance.
AI Likeness Startup Launches $3M Seed Round at $25M Valuation
AI likeness platform Twinnin has launched its first seed funding round, targeting more than $3 million at a reported $25 million valuation. The startup, backed by Google and Nvidia, lets actors license AI-generated versions of their likenesses for use in film, TV, and advertising. Twinnin says it has already signed 2,000 users, but the platform has sparked industry backlash and ethical concerns around consent.
Image: Courtesy of Google
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