About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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April 5, 2024

Aaron Judge Joins Patrick Mahomes, Erling Haaland on Prime Roster

New York Yankees slugger Aaron Judge has agreed to a deal that makes him the newest ambassador athlete for Prime, the hydration sports drink co-founded by Logan Paul and KSI. Judge joins a star-studded Prime roster that already includes Patrick Mahomes, Erling Haaland, and Israel Adesanya. “Prime has been my go-to for both fuel and recovery since it was first released and it’s a pleasure to officially sign on as a Prime Hydration athlete,” Judge told TMZ. Judge smacked his first home run of the season on Wednesday in New York’s 6-5 win, pushing the Yankees record to 6-1 on the young season.


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FanDuel Taps Luke Bryan & Ne-Yo for Kentucky Derby Party

The Kentucky Derby is officially less than a month away, and FanDuel is prepping in style. For the first time ever, the company will be hosting its Kentucky Derby Party on May 3 and will feature headlining performances from Luke Bryan and Ne-Yo. “Partnering with FanDuel for the Kentucky Derby party is an absolute honor,” Luke Bryan said. “It’s such an iconic event filled with tradition and history, and I hope fans are ready for an unforgettable night – it’s going to be a party!” FanDuel is an official sports wagering partner of the Kentucky Derby as well as a partner of Churchill Downs Inc.

Serena Williams Launches Wyn Beauty, a New Makeup Brand for Athletes

Serena Williams is certainly staying busy in her retirement, most recently launching a new makeup brand made with athletes in mind, Wyn Beauty. “I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have,” Williams said in a statement. Williams, alongside her sister Venus, held a launch party, which was attended by Gotham FC and USWNT star Lynn Williams, Peloton instructor and College GameDay talent Jess Sims, and many more.

WNBA Names La Crema as First-ever Official Wine Partner

Everyone is getting in on the wine business, even the WNBA. On Thursday, the W announced La Crema as its official wine partner, a deal that encompasses the league and the USA Basketball women’s squad. “Together, we support and celebrate the shared values of inclusivity, equity and advocacy, while creating memorable experiences for fans around the world,” WNBA Commissioner Cathy Engelbert said. As part of the partnership, La Crema will team up with the WNBA on numerous activations at All-Star Weekend this year as well as offer exclusive fan experiences at other marquee events.

Lyrical Lemonade Takes Beverage Business Nationwide

From music videos to festivals to … lemonade? It only made sense for founder Cole Bennett and Lyrical Lemonade to get into the beverage business, which the company officially did with the launch of its drink of the same name on Thursday. After rubbing shoulders with J. Cole, Juice WRLD, Jack Harlow, and many more in the music industry over the last decade, Lyrical Lemonade launched its first album in January. The project featured artists like JID, Kid Cudi, Lil Yachty, Latto, and more. Lyrical Lemonade, the drink, came just a little over two months after the album release and is available nationwide on Amazon and in select 7-Elevens in Chicago, Los Angeles, Dallas, DMV, and Florida.

YouTube to Offer Multiview Coachella Stream

Coachella or Couchella? For the 12th year, YouTube will be streaming Coachella, but the platform will be offering a new multiview option for those who aren’t able to attend the popular festival in person. Similar to how it handles NFL Sunday Ticket, the multiview stream will allow users to stream up to four different Coachella stages at the same time. YouTube will also be incorporating some behind-the-scenes footage in its streaming, utilizing some of its content creators who will be on the ground. Some of the big names that will be headlining Coachella this year are Lana Del Rey, Tyler, the Creator, and Doja Cat.

Athletics to Play in Sacramento Until 2027 Ahead of Las Vegas Move

We all know the Athletics are set to leave Oakland when the team’s stadium lease expires at the end of 2024. However, they won’t be Las Vegas-bound, at least not yet. On Thursday, the club announced it’s reached a deal with the Sacramento Kings, owner of the River Cats Triple-A team in town, to play in Sacramento’s Sutter Health Park from 2025 through 2027 while their eventual home in Sin City is being built. The team has an option to extend until 2028, pending construction. And while the A’s remain in this locational limbo for the next few seasons, the team will go by simply that — the A’s or Athletics — in the interim period without any mention of Oakland, Sacramento, or Las Vegas, per The Athletic.