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February 7, 2024

Warner Bros. Discovery, Disney, & Fox Combine for Momentous Sports Streaming Package

Tuesday marked a major moment for the future of sports streaming. Warner Bros. Discovery, Disney, and Fox announced that they will combine their programming in a new streaming package option. Through the new offering, subscribers will unlock access to the ESPN universe of channels, TNT, TBS, and many more channels. Each of the three parent companies will own one-third of the new venture. Cumulatively, the three companies own a major portion of the sports broadcast rights for the NBA, MLB, and NHL. The new arrangement will also unlock non-exclusive broadcast opportunities for premium events on the cross-platform experience. Disney boss Bob Iger celebrated the moment, saying, “The launch of this new streaming sports service is a significant moment for Disney and ESPN, a major win for sports fans, and an important step forward for the media business.”


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LeBron & the Lakers to Wear Kobe-designed Black Mamba Uniforms

The Los Angeles Lakers will suit up in the Black Mamba uniforms co-designed by the late Kobe Bryant against the Denver Nuggets on Thursday. Before the game, there will be an official unveiling of a memorial statue of Bryant at Star Plaza outside of Crypto.com Arena. The jerseys will feature a snakeskin-like black design and drop shadows on the jersey numbers, a homage to the Lakers uniforms from Kobe‘s rookie season in 1996-97. The jerseys will also include “LA 24” on the belt and Nos. 8 and 24 under the flap of each side of the shorts. Bryant, who won five championships with the Lakers, will be the seventh in team history to be commemorated with a statue, joining Elgin Baylor, Shaquille O’Neal, Kareem Abdul-Jabbar, Magic Johnson, Jerry West, and Chick Hearn.

Knicks Duo Jalen Brunson & Josh Hart Launch New Podcast

New York Knicks players Jalen Brunson and Josh Hart are taking their bromance from the court to the microphone with a joint podcast. Titled The Roommates Show, new episodes are slated to drop every Thursday. The longtime friends won a national title at Villanova in 2016. After Hart graduated, Brunson picked up another two years later. The two reunited after Hart was traded to New York last season and subsequently signed a new deal with the Knicks ahead of the 2023-24 campaign.

Snapchat & NFL Team Up to Show Off New Tech at Super Bowl

The NFL and Snapchat are teaming up to integrate new technology at Super Bowl LVIII, the social media company revealed to Boardroom on Wednesday. As part of the new tech, stadium screens will project various custom lenses, such as Las Vegas-themed helmets on fans for both the Kansas City Chiefs and San Francisco 49ers. The partnership will also feature top social media stars and creators like Jack Settleman and Brittney Elena on-site to help capture the fan experience. New Snapchat technology will also be integrated throughout the week leading up to SBLVIII, with an AR mirror at NFL House, the players’ official hospitality space inside Brooklyn Bowl Las Vegas.

Boardroom’s Shlomo Sprung has all the details on the new NFL x Snapchat partnership.

Usher Releases 'Past Present Future' Tour Dates

Usher is set to hit the road later this year. With his ninth studio album arriving Friday and a Super Bowl LVIII Halftime Show performance two days later, the R&B legend’s “Past Present Future” tour kicks off on Aug. 20 in Washington, DC, and includes stops in Detroit, Oakland, and Miami, before wrapping up in Chicago on Oct. 29. The general on-sale begins Feb. 12, at 10 a.m. local time at livenation.com. There are also presales by Citi and Verizon, which begin Wednesday at 10 a.m. local time and run through Sunday at 10 p.m. Select VIP packages will also be available that include a meet and greet with Usher, a premium ticket, and other gifts.

League One Volleyball & Tonal Announce Partnership

League One Volleyball (LOVB), the largest organization in youth volleyball, announced a partnership on Wednesday with strength-training brand Tonal to bring volleyball-specific training programs to consumers. The LOVB and Tonal union hopes to “fill a gap that exists today in the smart gym space, providing volleyball-specific workouts and exercises branded by LOVB and available through Tonal.” In addition to setting up Tonal machines in workout rooms, the joint collab will also provide community-friendly programming available to all of LOVB’s participating club members.