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February 6, 2024

Cam Newton to Open Private Social Club in Latest Business Venture

Cam Newton became a household name because of his quarterback talents, but he is also cementing himself as a businessman. The 2015 NFL MVP said he will be opening a private, membership-only social club this year, Newton exclusively revealed to Boardroom. Named Cosa Nostra, he says he got the inspiration for the moniker from the mob. “I’m a big fan of drug dealers. They’re the best businessmen in the world,” Newton said. “Now, was it corrupt? Yeah, but I love their business mindset. I’ll be opening that at some point in 2024.” The former Carolina Panthers star is also co-owner of Fellaship, a cigar bar in downtown Atlanta that’s a short walk from the Mercedes-Benz Stadium.

Be sure to check out my entire exclusive conversation with Cam Newton.

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Usher, Kim Kardashian's SKIMS Team Up Ahead of Super Bowl LVIII

Usher is the latest celebrity to partner with SKIMS, the shapewear and clothing brand co-founded by Kim Kardashian. Ahead of his highly-anticipated Super Bowl LVIII Halftime Show performance this weekend, the R&B superstar modeled new looks from SKIMS, which the billion-dollar company revealed will be available to shop on Feb. 12. To further celebrate the occasion, Usher and Kardashian teamed up in another unique, collaborative way that will see an exclusive, digital download version of the eight-time Grammy winner’s new album, Coming Home, drop on the SKIMS website on Feb. 9 at midnight ET. Available for a week only, the album will feature an alternative cover and a bonus track aptly called “Naked.”

The Las Vegas Sphere Brings in $168M During Most Recent Quarter

Sphere Entertainment shared its financials from its first full quarter as a public company, including the first look at how Las Vegas’s newest entertainment venue — The Sphere — has done since opening in September 2023. Separating the profit made from MSG Networks, also owned by Sphere Entertainment, The Sphere earned a total of $168 million in its first full three-month span of operation. While much of that could be attributed to advertising and the months-long U2 residency, those factors contributed to “just” $19 million and $55 million, respectively. The largest portion of profit — $93 million, to be exact — came from the Sphere Experience. The multi-sensory program grossed more than $1 million in average sales for daily passes. It’s safe to say James Dolan’s $2.3 billion project is slowly becoming the place to visit when you’re in Sin City.

Sue Bird, Carmelo Anthony Headline Athlete Partners for Sport Beach 2024

Sue Bird and Carmelo Anthony are among the many athlete partners scheduled to appear at Sport Beach 2024, the flagship sports business haven at the Cannes Lions International Festival of Creativity, Stagwell announced Monday. Scheduled for June 17–20, attendees can also look forward to seeing Megan Rapinoe, Brandon Marshall, Hélio Castroneves, Premier Lacross League co-founder Paul Rabil, and the Minnesota Vikings’ Justin Jefferson. Festivities are also moving to La Plage du Festival, a larger location that “will build on last year’s success to centralize sports’ importance across technology and innovation, global growth, reaching new audiences, media, and food & wine/spirits.”

Patrick Mahomes & Adidas Celebrate QB's Fourth SB Appearance with Sphere Ad

Patrick Mahomes and Adidas have taken over the Las Vegas Sphere to commemorate the Kansas City Chiefs QB’s fourth Super Bowl appearance. Starting Monday and ongoing throughout the week, Adidas created a world in which Mahomes plays catch with his younger self. “You’ve done this a million times. It’s only a game of catch. #YouGotThis #SphereVegas #SuperBowlLVIII,” they captioned on Instagram with a video of the campaign. Mahomes joined the Adidas family while going pro in 2017.

Jessica Alba Launching Production Company

Jessica Alba is using her experience in film to launch Lady Spitfire, her own production company. With this venture, Alba wants to spotlight diverse artists and creators and develop content that centers on female-driven, culturally diverse, and Latino-inspired stories. “Reimagining and redefining how women and minorities show up in the world through great stories is my passion. I believe that my children and the next generation shouldn’t have to face the same barriers as I have,” a portion of her statement read. Alba is already the co-founder of the personal care brand The Honest Company.