Headline To Go
Tech Talk
Talks
Sneaker Game
Inside the Boardroom
Aux Money
Cover Story

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
Entertainment February 1, 2024
Shlomo Sprung
Shlomo Sprung

Tua Tagovailoa to Host EA Sports’ Madden Bowl After-party at SBLVIII

Darius Rucker and Hit-Boy will join Tagovailoa on stage at the EA Sports Madden Bowl after-party called The 99 Club.

EA Sports will team up with the NFLPA for a Madden Bowl after-party called The 99 Club on Feb. 8 at House of Blues Las Vegas, combining the best of music and football, the company announced Thursday.

Miami Dolphins Pro Bowl quarterback Tua Tagovailoa will host the event, with a performance by Grammy Award-winning musician Darius Rucker and an appearance from Grammy Award-winning producer and rapper Hit-Boy.

“I’m starting the offseason by trying to increase my overall next season any way I can,” Tagovailoa, rated an 88 in Madden 24, said. “No doubt my hosting skills will earn me a 99 rating, for sure.”

A diehard Dolphins fan, Rucker said he’s especially excited to perform in front of his QB.

“I’m going to give an electrifying set,” he said, “and I’m hoping Tua may join me to show off his impressive guitar skills as well.”

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Hit-Boy produced the Madden 24 soundtrack, which features Jack Harlow, IDK, Polo G, and BIA among its 36 songs. Rucker’s 99 Club performance will come after Madden Bowl’s musical lineup of BRELAND, Killer Mike, Big Boi, and Green Day as one of the many premier events happening in Las Vegas leading into Super Bowl LVIII.

“The NFL players who lay it all on the line each Sunday make our game what it is. To have the opportunity to celebrate them ahead of the biggest game of the year is awesome,” Anthony Stevenson, EA Ventures Marketing’s senior vice president, said, “and the NFLPA is the perfect partner to bring it to life.”

Want more NFL?

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.