About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.
Film & TV April 26, 2023
Shlomo Sprung
Shlomo Sprung

‘Coach Prime’ Renewed for a Second Season on Amazon Prime Video

Matthew Stockman/Getty Images
Last Updated: July 1, 2023
The series starring Deion Sanders will follow the head coach around during his first season at Colorado.

The Prime-Prime connection will live on.

Deion Sanders‘ Emmy Award-nominated docuseries Coach Prime was renewed for a second season on Amazon‘s Prime Video Sports, the new Colorado football coach announced Wednesday on Pat McAfee‘s podcast.

Just like Season 1, which went behind the scenes chronicling Sanders coaching at Jackson State, including the dynamic with his sons Shedeur and Shilo, the second season currently in production will follow Coach Prime during his inaugural season at Colorado, taking viewers on the field and in the locker room as the Buffaloes look to bounce back in the Pac-12.
Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

“The customer reception of Season 1 of Coach Prime far exceeded expectations. Our customers loved getting an inside look as Deion Sanders established a culture of teamwork, belief, and winning at JSU.” Matt Newman, the head of Prime Video Original’s sports content. “Deion has brought that same leadership to Colorado and has had an instant impact on recruiting and expectations. We can’t wait to witness this season unfold through the lives of the players and coaches at Colorado, and we are excited to deliver more must-watch football content to the Prime Video schedule this fall.”

Coach Prime is a co-production from Prime Video Sports and SMAC Productions, a division of SMAC Entertainment, with Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith as executive producers on the series.

“We are thrilled to begin production with Prime Video on the second season of Coach Prime,” Schwartz-Morini, SMAC Entertainment’s co-founder and CEO, said. “Viewers can expect an exclusive, inside look at a historic Power Five football program, as Coach Prime embarks on a new journey to enact change, inspire, and build a winning team at Colorado. #weainthardtofind.”

More Prime: