About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Boardroom Talks: Visa CMO Frank Cooper Knows the Secret to Business

Boardroom chops it up with Visa’s Frank Cooper about his career in business, which has spanned well over a decade, and looks ahead to the future of the industry.

In Boardroom’s newest conversation series, Boardroom Talks, Rich Kleiman sits down with Visa‘s Chief Marketing Officer Frank Cooper, who comes to the financial institution with a deep résumé in the business world. With stops at Pepsi, Blackrock, and Buzzfeed, Cooper has spent decades perfecting his craft of storytelling around some of the world’s biggest companies.

In this conversation, Kleiman and Cooper discuss everything from the early ’90s in New York to how hip-hop broke through in the corporate space to the importance of continuing to learn and grow among industry professionals. Cooper additionally recalled the work ethic of the one and only Ludacris, who is proof of how opportunity in Hollywood is plentiful to those who lean into preparation and consistency.

Lastly, Cooper sheds light on the evolution of marketing and how major companies could be moving away from celebrity endorsements as we know them. Be sure to check out the entire episode — and more original content — over at Boardroom’s YouTube page.

More Boardroom Talks:

Boardroom Staff