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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Sports February 20, 2025
Boardroom Staff
Boardroom Staff

The New Era of Collaboration: How Music and Sports Drive Business

In a very special Boardroom Talks presented by Bose, Rich Kleiman discusses the intersections of sports, business, and entertainment with Bose CMO Jim Mollica, Quavo, and Carmelo Anthony

Sports, business, entertainment, and tech combined onstage at San Francisco’s International Smoke for a very special edition of Boardroom Talks presented by Bose.

Boardroom co-founder and CEO Rich Kleiman hosted a sweeping conversation featuring rapper, actor, and philanthropist Quavo, first-ballot Hall of Famer Carmelo Anthony, and Bose CMO Jim Mollica. Together, they explored the ever-growing intersection of sports and entertainment and how brands like Bose continue to evolve, leveraging these cultural moments in innovative ways.

From their collaboration with KITH to their ongoing partnership with Minnesota Timberwolves superstar Anthony Edwards, Mollica highlights how essential authentic collaboration has become for the brand when bringing together premium products and attracting audiences. For his part, everything goes back to the music for Mollica, who uses his deep knowledge to spark connections with potential collabs long before any official contracts are drawn.

Quavo reflected on how his career is deeply intertwined with NBA culture, while Anthony spoke about the role music plays in an athlete’s journey. “I think there’s so much intertwined when it comes to music and sports. We can’t get ready, we don’t work out, we don’t train without listening to music,” he said. “Certain songs make us do certain things on the court. It’s a vibe that we get, a rhythm we look for … We try to identify something in that song that takes us to the next level.”

A highlight of All-Star Weekend, this conversation captured the essence of cultural collaboration and the powerful synergy between music, sports, and business.

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Boardroom Staff