The Chicago Bulls star’s deal includes in-game hosting duties in the all-new NBA 2K22.
After a career-best season where he earned his first NBA All-Star appearance, Chicago Bulls guard Zach LaVine has signed with Mountain Dew as it continues to build its roster of basketball standouts, the company announced Friday.
As part of NBA 2K 22‘s Friday release date, LaVine will serve as Mountain Dew’s in-game host, taking players through a variety of three-point challenges. The 26-year-old LaVine joins New Orleans Pelicans All-Star Zion Williamson and Las Vegas Aces WNBA MVP A’ja Wilson as Dew athletes.
“Mountain Dew has always been a brand that brings so much to hoops culture,” LaVine said. “Their approach is to work with players who are super authentic and true to themselves – that’s what attracted me to work with Mountain Dew, and I can’t wait to show fans what I’m all about.”
Dew has expanded its partnership with 2K this year, headlined by its in-game 3-Point Contest and the “Dew Zone,” a designated area on the court 30 feet from the hoop. In the coming months, the official soft drink of the NBA will introduce exclusive court designs into the game, as well as exclusive merch and a head-to-head 2K matchup between LaVine and Williamson.
LaVine was the complete offensive package on the court last season, averaging 27.4 points, 5.0 rebounds, and 4.9 assists per game on 50.7% shooting overall and 41.9% from three. And following additions like Lonzo Ball, DeMar DeRozan, and Alex Caruso, his Bulls will look even more formidable in 2021-22.
“When we select an athlete partner, we look for a complete package – someone who not only dominates on the court, but also aligns with the Dew lifestyle off the court,” said Pat O’Toole, Mountain Dew’s vice president of marketing. “Zach is that complete package. We are looking forward to supporting him during the upcoming season and collaborating on future projects.”