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A’ja Wilson Designs Mountain Dew WNBA All-Star Merch Drop

Last Updated: July 23, 2021
The reigning league MVP is bringing some extra style with her to Mandalay Bay — and lucky fans will be able to get their hands on it, too.

Las Vegas Aces forward A’ja Wilson continues to crush it both on and off the court. Heading into Wednesday’s WNBA All-Star Game on her home floor at Michelob ULTRA Arena, the 2020 league MVP is continuing her partnership with Mountain Dew with an all-new apparel drop shaped by her one-of-a-kind touch.

The 24-year-old Wilson hand-designed a limited-edition Mountain Dew hoodie and durag that launched Thursday, showcasing her numerous career accomplishments to date.

“This is such a cool project to be working on with my partners at Mountain Dew,” Wilson said. “Durags are a big part of my style and a staple in our culture. I can’t wait for my fans to get their hands on the A’ja Wilson x MTN DEW custom merch and experience my off-the-court style. Let’s make it a movement!”

The hoodie comes in black with MVP on the front in Dew’s unique green color, with her number and a futuristic, statuesque silhouette on the back. The durag includes the A’ja x MTN DEW logo in two Dew green colors.

Beginning Thursday, fans can get ahold of the merch by texting A’JA”to 313-678-9494. Those on hand in Las Vegas will be able see the items themselves by visiting the MTN DEW activation at the Mandalay Bay’s Michelob ULTRA Arena concourse, where they can play some games and win some of the new Wilson merch outright.

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Wilson was named to her third WNBA All-Star Game this season, averaging 19.6 points per game with a career-best nine rebounds and 2.9 assists. The 6-foot-4 superstar put up 20.5 points, 8.5 rebounds, and two blocks per game last season in the Wubble, earning MVP honors and leading the Aces to the WNBA Finals, eventually falling to the Seattle Storm.

In 2021, the former Rookie of the Year has Vegas in a strong position again at 14-5 and just one game behind the Storm for the league’s best record.

In addition to Mountain Dew, Wilson’s endorsement deals include Nike and Kim Kardashian’s SKIMS fashion line, and she was named to Forbes’ 30 Under 30 list in 2021.

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.