About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Diving into Dab Day, the Lesser-known Cannabis Celebration

We all celebrated 4/20 in style, but what are people dipping into on July 10? Boardroom has your answers on the cannabis industry’s lesser-known holiday, Dab Day.

Do you remember the old elementary school trick? The one where you type something in your calculator, flip it over, and reveal a surprising message – often with a chuckle. Well, the cannabis culture built a whole holiday around it, but chances are you have never heard of it.

July 10 – 7/10. Flip it and reverse it and you have OIL, the anchor of cannabis’ lesser-known holiday devoted to the highly potent oil and concentrates of the industry.

But what is 7/10? Where did it stem from and how can you celebrate? You have questions, Boardroom has answers.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Across the United States, 4/20 remains as the cornerstone of “stoner” holidays with people lighting up in honor the culture. In the last decade, the calendar has expanded with a number of ancillary celebrations selected to honor different facets of the industry.

One of the most popular is 7/10, otherwise known as “Dab Day.” July 10 honors the most potent products in the biz. These include hash oil, shatter, wax, and other oil products and concentrates.

The date became affiliated with the cannabis concentrate back in 2011, but the origin of the holiday is not quite as clear. Regardless of where it stemmed from, the celebrations took root in 2013 and now can be found in several states across the US.

In addition to the concentrates themselves, the world of oils and concentrates is supported by a number of tools that you should know about. Our friends at Weedmaps helped us pull together a quick reference list to get the celebrations started:

Banger: a dish used to vaporize concentrate on a bong or dab rig.

Banger bead: a small quartz ball that’s placed in the banger while dabbing in order to evenly distribute the concentrate on the surface.

Carb cap: restricts airflow and traps heat, allowing the concentrate to vaporize at a lower temperature, preserving the quality and flavor of the concentrate.

Dab mat: placed underneath a dab rig in order to protect the surface from any residue that may drip off the dab nail.

Dab ring: filters concentrate vapor through water at the base, designed for vaporizing concentrates, similarly to a bong.

Dabber tool: a pointed tool used to pick up a dab of concentrate, and apply it to a heated surface on an oil rig pipe.

Nail: aquartz, ceramic, or titanium insert that is an integral part of a dab rig used to vaporize concentrates.

Torch: a dabbing tool that uses propane or butane to create a steady flame that can be used to heat up a banger or dab nail.

As dispensaries have become more commonplace around the country, several commemorate the day with special discounts and offers.

A foray into oils and concentrates needs to be an informed one. Easily among the most potent forms of cannabis, learning more about the products will help even the most casual consumer ensure that they utilize it safely and responsibly.

And as you celebrate today, look to the clock at 7:10 pm to lock in the prime hour. Happy dabbing!

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.