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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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The MLB’s DAO Era Begins at Nationals Park

Last Updated: July 6, 2023
The Washington Nationals and Terra, a cryptocurrency DAO, have agreed to a $40 million deal that could see Terra accepted at Nats games in 2023.

Nationals Park is tracking toward becoming the first Major League ballpark to accept cryptocurrency for all official transactions, and it could happen as early as the 2023 season as part of the first-ever partnership between a major sporting organization and the Web3 phenomenon known as a DAO.

That’s because the Washington Nationals have entered into an agreement with Terra, a decentralized autonomous organization, in a deal that Coindesk reports is worth nearly $40 million.

As part of the deal, the Terra will take over naming rights to the Nationals’ premium behind-the-plate club seats. Terra will also get in-stadium signage and a five-part digital series to air on the Nationals’ social channels.

“The Nationals continue to push the envelope,” said Mark D. Lerner, majority owner of the Nationals, in an official release. “We are excited to partner with Terra  to name our most exclusive club and explore bringing powerful new fan experiences  to Nationals Park, including the use of UST cryptocurrency to make purchases.”

TerraUSD ($UST) is a decentralized stablecoin that runs on the Ethereum blockchain and aims to maintain a value of $1 USD. As of this writing, it is the most prevalent algorithmic stablecoin with 11.2 billion in circulation.

“This first-of-its-kind partnership between a DAO and a sports franchise opens a new  world of opportunities for bringing crypto and DeFi to the masses,” Do Kwon, founder of Terraform Labs added. “By approving this sponsorship deal, the community has  a new way to engage and educate the public, including the policy makers doing  important work in Washington, D.C., about decentralized money and the burgeoning  technology that underlies it.”

While the Nationals wouldn’t be the first MLB team to accept cryptocurrency — the Oakland A’s have accepted Bitcoin and Dogecoin for certain individual transactions in the past — they would not be the first American pro franchise. The Dallas Mavericks began accepting DOGE last year and the Sacramento Kings have been taking Bitcoin for years.

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Russell Steinberg

Russell Steinberg is an editor and writer at Boardroom. He came to the brand in 2021 with a decade of experience in sports journalism, primarily covering college basketball at SB Nation as a writer, reporter, and blog manager. In a previous life, he worked as a social media strategist and copywriter, handling accounts ranging from sports retail to luxury hotels and financial technology. Though he has mastered the subtweet, he kindly requests you @ him next time.

About The Author
Russell Steinberg
Russell Steinberg
Russell Steinberg is an editor and writer at Boardroom. He came to the brand in 2021 with a decade of experience in sports journalism, primarily covering college basketball at SB Nation as a writer, reporter, and blog manager. In a previous life, he worked as a social media strategist and copywriter, handling accounts ranging from sports retail to luxury hotels and financial technology. Though he has mastered the subtweet, he kindly requests you @ him next time.