About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Everything We Know About Twitter’s Secret VIP List

Last Updated: January 11, 2024
Big names like LeBron James, Mr. Beast, and President Joe Biden are reportedly on a special watch list of tweeters who get an artificial visibility boost on the platform.

Legacy blue checks will disappear from Twitter accounts beginning April 1 unless users become paid Twitter Blue subscribers. That’s what we’ve been told, anyway. So, does that apply to the secret list of Twitter VIP users first reported Monday?

While we are all hoping Elon Musk is just brewing one bad April Fools’ Day joke, this is no laughing matter. Twitter’s CEO said removing legacy blue checks is “about treating everyone equally,” including celebrities who will have to spend $8 a month with the rest of the Twitter community to keep their verification status. Of course, this decision is not faring well across the platform.

Now, social media users across that ever-widening landscape are harshly questioning Musk’s game after news leaked that there’s a secret VIP list of about 35 users whose accounts consistently get a boost on the platform. This, in fact, confirms that there is a different standard for celebrities and public figures since everyday users aren’t included on the list. Platformer first published the news and said it wouldn’t be sharing the complete VIP list to protect its sources’ identities.

A news site that often reports on social networks, Platformer also shared that Musk himself is on the list, which includes journalists, political figures, athletes, influencers, and more.

The list is said to have been formed to monitor engagement by Twitter’s top users with big followings, but that goal has changed. The engineer who created the list declined to comment on its creation to Platformer, but the outlet was able to confirmm that the list is wrapped up in a larger project that involves engineers boosting tweets from users on the list if they notice that their engagement dips a bit — right on cue, Musk noted that his own engagements had dipped earlier this year.

We’ll have to wait at least a couple of days to see if ol’ Elon will make good on his promise to remove all legacy checks, and we’ll also be watching to see if the users on this list opt to purchase their verification status, or not. Moving forward, Musk said only verified accounts will be recommended on Twitter’s “For You” feed.

Hello, bots, and goodbye, trust.

In the meantime, take a look at a little less than half of the confirmed members of this so-called Twitter VIP user list, along with some quick facts about each:

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Adrian Wojnarowski

  • Category: Sports journalist
  • Twitter Handle: @wojespn
  • Twitter Followers: 5.8 million

Woj is a Senior NBA Insider columnist and reporter at ESPN; he previously covered the association for Yahoo! Sports. The #WojBomb — a scoop reported by the man himself — is one of the great traditions of Basketball Twitter.

Alexandria Ocasio-Cortez

  • Category: US Congresswoman
  • Twitter Handle: @AOC
  • Twitter Followers: 13.4 million

New York Democrat Alexandria Ocasio-Cortez represents the state’s 14th Conressional District. An activist known for being vocal on her social media channels about left-leaning causes, she is the only woman known to exist on this reported Twitter VIP users list as of this writing.

Ben Shapiro

  • Category: Conservative political commentator
  • Twitter Handle: @benshapiro
  • Twitter Followers: 5.5 million

Daily Wire founder Ben Shapiro is an attorney, author, columnist, and host of a daily political podcast “The Ben Shapiro Show.”

Catturd

  • Category: Conservative political influencer/commentator
  • Twitter Handle: @catturd2
  • Twitter Followers: 1.6 million

Anonymous commentator “Catturd” is best known for spreading right-wing propaganda and trolling accounts associated with left politics and the Democratic Party. No one knows for certain who runs the account that has been active since September 2018.

Derek Guy

  • Category: Menswear writer
  • Twitter Handle: @dieworkwear
  • Twitter Followers: 145,500

Vice called Derek Guy “algorithmically famous” after the style writer’s content started getting frequently featured on users’ For You page in recent months. Guy’s sudden viral fame seems random, especially since everything else about his identity is private, though he told GQ that Derek Guy is his real name.

dril

  • Category: Enigmatic internet legend
  • Twitter Handle: @dril
  • Twitter Followers: 1.7 million

The one and only “dril” is another pseudonymous Twitter user that uses a blurred image of Jack Nicholson for his Twitter avatar. The notable tweeter is typically associated with the “Weird Twitter” subculture for his absurd humor.

Glenn Greenwald

  • Category: Political journalist
  • Twitter Handle: @ggreenwald
  • Twitter Followers: 2 million

Glenn Greenwald is an author, lawyer, journalist, and co-founder of The Intercept, a non-profit news outlet that covers politics, international affairs, national security, and more. Currently the operator of an eponymous Substack, he is one of the key figures behind the controversial, Musk-commissioned reporting project “The Twitter Files.”

Jaboukie Young-White

  • Category: Comedian
  • Twitter Handle: @jaboukie
  • Twitter Followers: 876,200

Jaboukie Young-White is a stand-up comedian, actor, and writer best known for voicing Ethan Clade in Disney’s Strange World and writing for Netflix’s Big Mouth.

Joe Biden

  • Category: President of the United States
  • Twitter Handle: @JoeBiden and @POTUS
  • Twitter Followers: 37 million and 30.1 million

Ol’ Joey B? You may have heard of him — he’s the 46th President of the United States (unless you believe he’s been dead for years and using a body double). Previously, he served as Vice President alongside Barack Obama and spent decades in the US Senate representing Delaware.

LeBron James

  • Category: NBA player
  • Twitter handle: @KingJames
  • Twitter followers: 52.8 million

 LeBron James is an NBA legend that needs no introduction. A future Hall of Famer and part of the two-man NBA GOAT conversation, he currently plays for the Los Angeles Lakers and is known off the court for various entrepreneurial efforts, including part ownership over the athlete empowerment brand UNINTERRUPTED with longtime business partner Maverick Carter.

Matt Yglesias

  • Category: Political journalist
  • Twitter Handle: @mattyglesias
  • Twitter Followers: 533,600

Matt Yglesias is an economics and politics columnist for Bloomberg, producer of the “Bad Takes” podcast and author behind the “Slow Boring” newsletter.

MrBeast

  • Category: YouTube content creator
  • Twitter Handle: @MrBeast
  • Twitter Followers: 19.2 million

MrBeast is a YouTube content creator and philanthropist with nearly 140 million subscribers on his channel. He’s known for capturing expensive and elaborate stunts and making philanthropic donations from his YouTube earnings.

Noah Smith

  • Category: Economics writer
  • Twitter Handle: @Noahpinion
  • Twitter Followers: 288,100

Noah Smith is the author of the Noahopinion Substack publication, which has nearly 125,000 subscribers. He took to Twitter to correct Platformer and tweet that he is a blogger, not a journalist.

Tesla Owners Silicon Valley

  • Category: Tesla community
  • Twitter Handle: @teslaownerssv
  • Twitter Followers: 681,900

The Tesla Owners Silicon Valley Twitter account describes itself as a “Tesla Owners Club” and is not actually run by the Tesla brand.

More Social Media & Tech

Michelai Graham

Michelai Graham is Boardroom's resident tech and crypto reporter. Before joining 35V, she was a freelance reporter with bylines in AfroTech, HubSpot, The Plug, and Lifewire, to name a few. At Boardroom, Michelai covers Web3, NFTs, crypto, tech, and gaming. Off the clock, you can find her producing her crime podcast, The Point of No Return.