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Tom Brady’s Latest Play Call Signals a Business Empire

The QB legend filed 26 new patents for TOM BRADY, hinting that a host of new business ventures may be on the horizon.

While the NFL comes to terms with Tom Brady’s retirement, the seven-time Super Bowl champ is not wasting any time planning his next business play. TB12 has filed for a total of 26 new patents for TOM BRADY at the United States Patent and Trademark Office, according to trademark attorney Josh Gerben of Gerben Intellectual Property

The full list: food delivery services, retail boutique store, online retail store services, retail store and mail order services, non-alcoholic beverages, protein-enriched sports beverages, sports drinks containing electrolytes, high protein cereal bars, chocolate-based meal replacement bars, chocolate containing nutrients, packaged meal kits, footballs; medicine balls, restaurant services, personal trainer services, health club services, education and training in the field of sports performance, subscriber-based meal planning services; providing a website about cooking and recipes, health assessment services, acupuncture services, deodorant and antiperspirant, candles, protein supplements and drinks, multivitamins, app for providing information on wellness, exercise, fitness, nutrition and supplementation, downloadable digital trading cards, eyewear/sunglasses, physical therapy equipment such as resistance bands, braces, weighted vests, compression sleeves, and foam rollers• jewelry, wearable tech that monitor physical performance vital signs, cookbooks, furniture; picture frames• bed linens, towels and table linens.

At this moment, details around what exactly Brady plans to do with all of these trademarks are unclear. However, with 26 different trademarks in a wide variety of markets, they will no doubt be revealed in time. 

TB12 has already expanded his ever-growing business portfolio off the field. Earlier this year he launched his new apparel brand, BRADY. To kick off the company, he tagged nine student-athletes and Pittsburgh Pirates minor leaguer Henry Davis to headline the brand’s first campaign. Athletes on the roster included Michigan Wolverine quarterback Cade McNamara and Jackson State signal caller Shedeur Sanders.

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“Having these 10 athletes represent our first BRADY campaign is really special,” Brady said in a statement at the time. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded.”

He’s also in the NFT space, and a week after launching BRADY brand, NFT collectibles platform Autograph, which Brady co-founded, raised $170 million in a Series B funding round. The round was led by Andressen Horowitz and Kleiner Perkins. 

And Brady’s health and wellness company, TB12, announced a new location at a hospital for special surgery in West Palm Beach, Florida. The new site’s partnership begins Tuesday.

“We are thrilled to serve clients in West Palm Beach through HSS Florida as this partner location enables us to expand our TB12 brand footprint, while offering clients our proven methods, adding to the best-in-class services provided in orthopedics,” said TB12 CEO John Burns. 

Similarly enough, Brady also announced the opening of another TB12 site in Philadelphia at the Vincera Institute, a speciality medical center located in the Navy yard medical officer in south Philly. 

All in all, with 26 trademarks, a clothing brand, an NFT platform, and a thriving health and wellness company, it’s safe to say business is booming for TB12.