TB12 announced that nine student-athletes and Pirates minor leaguer Henry Davis will headline the campaign for BRADY, his new apparel brand.
Amid the chase for an eighth Super Bowl ring and with a documentary airing on ESPN+, Tom Brady is jumping into the NIL space. The five-time Super Bowl MVP announced that he has signed 10 athletes, nine of them being current college students to lead the campaign of his new apparel brand, BRADY.
The full list:
Henry Davis (Pittsburgh Pirates)
Andrew Fenty (Michigan tennis)
Jack St. Ivany (Boston College hockey)
Grayson McCall (Coastal Carolina football)
Cade McNamara (Michigan football)
George Pickens (Georgia football)
Julian Reese (Maryland basketball)
Jermaine Samuels (Villanova basketball)
Shedeur Sanders (Jackson State football)
Patrick Zahraj (UCLA tennis)
“Having these 10 athletes represent our first BRADY campaign is really special,” Tom Brady said in a release. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded.”
The line is set to release on Jan. 12 of next year and will launch in select Nordstrom stores the following week on Jan. 19.
“Their embodiment of BRADY’s founding principles to be the best you can be while inspiring fearlessness, resilience, and confidence towards achieving peak performance,” the press release said.