L to R: Michigan’s Cade McNamara, Tom Brady, and Jackson State’s Shadeur Sanders
SNEAKERS & FASHION

The BRADY Brand Begins

Tom Brady’s signature clothing and apparel line has made its official debut and is now available online.

Tom Brady’s TB12 empire is officially expanding today in the fashion lane. The Tampa Bay Bucs quarterback officially launched the BRADY Brand clothing line Wednesday morning with over 100 pieces available to purchase online.

“Today is officially the day. After three years in the making, BRADY Brand is officially launched,” said Tom Brady himself in an social media video. “I’m proud to bring this to all you guys looking for clothing that performs across all of your daily active lives. Every item is unique, innovative and it has great function and purpose. These are pieces I love, I’ve always wanted them and now they are finally here. This is the beginning! I can’t wait to share what’s next.”

The Buccaneers QB has been seen sporting his brand throughout the season. He’s worn one of his shadow polos and a jacket from the collection.

But ahead of the release date for Brady Brand, TB12 made headlines by signing 10 athletes — nine of them still in college — to lead his campaign. The full NIL roster includes Michigan Wolverines quarterback Cade McNamara, Jackson State signal-caller Shedeur Sanders, plus eight others that play baseball, tennis, and hockey.

Selected best-selling BRADY Brand clothing items

“Partnering with these young athletes has been one of the most rewarding parts of this entire @bradybrand process. I can’t wait to see you all rocking BRADY in the wild,” Brady said in an Instagram post.

Brady also told Hypebeast there will eventually be an NFT collection to go along with his apparel line, and the company will also accept cryptocurrency.

“I think everyone’s going to take cryptocurrency at some point and then it’s just a matter of time,” he told Hypebeast this week.

The collection includes t-shirts, shorts, hoodies, jackets, vests, utility pants, hats, trench coats and bomber jackets. Find it at BRADYBrand.com.

Sign Up For Our Newsletters

Get on our list for sports business, industry trends, interviews, and more.

Subscribe

Enter your email below