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The ETCs: Fear of God Founder Jerry Lorenzo

This week on “The ETCs,” KD and Eddie talk to iconic designer, founder of Fear of God, and newly-minted head of Adidas basketball Jerry Lorenzo. Jerry discusses the origins of Fear of God, “style” vs. fashion, his inspirations for the brand, how sports is always at the roots of anything he does, his new partnership with Adidas, and the idea of having signature athletes signed to Fear of God athletics.

Jerry and KD reminisce on KD’s legendary dagger in the 2017 NBA Finals, the NBA’s new runway culture, and what it means to have “natural” style vs. trying too hard. Finally, Jerry shares a look into the close relationship he had with Nipsey Hussle and much, much more.

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