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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

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The Economics of Beyoncé Fandom

Last Updated: December 22, 2023

“Why?… It’s all worth it”

Beyoncé fans will do anything for their queen.

When she announced that Club Renaissance was heading out on the road, the Beyhive assembled. The 57-stop tour is expected to break revenue records bringing in a projected $2.1 billion. With tickets in high demand — and at a high premium — many fans accessed special savings accounts to ensure that they could be there IRL.

Boardroom caught up with Beyoncé fans from across the world who chronicled how they’ve spent years saving, planning, and budgeting to attend the Renaissance World Tour. From flights to ‘fits, they take us through the steps that got them in the building for one of summer 2023’s most coveted events.

Let’s break down the economics of Beyoncé fandom.

Andrea Masenda