About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Kevin Hart Becomes an NBA Owner in New Chase Freedom Campaign Co-starring Stephen Curry

Last Updated: July 1, 2023
The comedian takes his “cashbacking” a bit too far for the four-time NBA champion’s tastes in the new series of spots running during the NBA Playoffs.

What if Kevin Hart owned a basketball team?

That outlandish possibility is explored in one of two new Chase TV commercial spots starring Hart and Golden State Warriors superstar Stephen Curry that debuted Monday right after the NBA Playoffs’ opening weekend. In “Team Kevin,” the comedian, actor, and entrepreneur reveals he’s purchased a team by “cashbacking” with his new Chase Freedom Unlimited credit card, much to Steph’s disbelief.

Perhaps you won’t be surprised to learn that Hart had plenty of ideas on how to improve the in-arena experience for his new fanbase.

Hart wants to analyze his team’s games, but only with autotune. For player introductions, put guys like Curry on motorcycles and have them jump through rings of fire — and as a nod to his all-time record with four NBA All-Star Celebrity Game MVP awards, Hart decrees that owners will now get to play five minutes per game on the floor, much to Steph’s dismay.

In “A Lot to Chew On,” as seen above, Hart riffs on Curry’s iconic habit of chewing on his mouthguard. The comic tries to talk up the Chase card’s benefits as he chews on his own mouthguard, but it’s lost in translation as the four-time NBA champ tries to play along. Perhaps subtitles will help our very famous protagonists understand what’s being said.

Hart’s beloved Philadelphia 76ers opened their postseason Saturday with a win over the Brooklyn Nets in Game 1, while Curry’s Warriors opened their NBA title defense with a road defeat to the Sacramento Kings on Saturday. While their NBA rooting interests are separated by nearly 2,900 miles, they can nonetheless still cheer for the fictitious team Hart bought during the commercial spot (even if the new owner has a few too many galaxy-brain ideas).

More Hoops:

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.