Steve Jennings/Getty Images for TechCrunch
MEDIA

Stephen Curry’s Unanimous Media Signs Historic NBCUniversal Deal

The groundbreaking pact with Comcast-owned NBCU, reportedly in the high eight-figure range, includes DreamWorks and GOLF Channel projects.

As Stephen Curry continues to ramp up aspirations for his Unanimous Media production company, his latest deal looks to propel the two-time NBA MVP into a wide array of future endeavors. He’s teaming up with Comcast NBCUniversal for an extensive long-term partnership that is being phrased as the media conglomerate’s “first-ever global talent partnership.”

The multi-year pact, first reported by Variety, is said to potentially be worth into “the high eight figures” when also factoring in potential publishing royalties and additional revenue streams through branded content.

Sign Up For Our Newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Curry with Unanimous co-founder Erick Peyton Media co-founder (Photo courtesy of Unanimous Media)

Originally launched in 2018, Unanimous Media – named after Curry’s achievement as the only unanimous MVP in NBA league history – has established a focus on producing scripts, digital content, and documentaries centered on sports, family, and faith-based content. In addition to the documentary Emanuel, Unanimous Media has found ongoing success in a comedic take on mini-golf with ABC’s Holey Moley.

“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” said Curry in an official statement. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”

The partnership will include first-look rights on both scripted and unscripted TV projects with Universal Studios Group and DreamWorks Animation.

Perhaps a foreshadowing of his post-career ambitions, a sizable component of the early plans with Comcast NBCUniversal includes Curry participating in original content and commentary roles for NBC Sports’ GOLF Channel. He will appear on-camera during the Ryder Cup, the annual tournament pitting America’s stars against top European players, across platforms in the US and throughout Europe.

The 33-year-old is also slated to join musician John Legend in an ongoing series streaming on NBCU and Peacock to discuss topics focused on diversity, equity and inclusion. Additionally, Curry will be incorporate Curry into NBC’s “The More You Know” series of PSAs.

“While Stephen Curry is a world-class athlete, his brand and mission transcend the basketball court,” said Jimmy Horowitz, NBCUniversal’s Vice Chairman of Business Affairs and Operations. “The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience.”

In just a few quick years, the Unanimous Media enterprise is now poised to extend its reach across an entire ecosystem of programming, with Curry’s direct involvement pledged for several projects. 

The Unanimous leadership team has also been recently bolstered, now touting executive vice president of TV Jenelle Lindsay, film and feature documentaries head Brian Tetsuro, and podcast and publishing head Kalyna Kutny alongside co-founders Curry and Erick Peyton.

“[Comcast NBCUniversal] presented to us a vision for a genuine partnership that was creative, multi-dimensional and stayed true to our mission,” said Peyton. “We can’t wait to roll up our sleeves and get started on projects and content that shifts culture in a meaningful way.”

Sign Up For Our Newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.