About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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What If the Sports World Fully Embraced Cannabis?

At this point, cannabis is not part of the modern sporting experience. But what if it were? Boardroom uses artificial intelligence to imagine a world in which fans could get lifted while watching their favorite teams.

Weedmaps is a sponsored partner of Boardroom.

What would the sports world look like if it fully embraced cannabis as part of its business function?

Over the course of the last decade, sports have welcomed formerly taboo industries, including sports betting and cryptocurrency. Similarly, you can’t watch your favorite team without encountering some sort of marketing tactic for a major liquor or beer brand. However, amidst this all, cannabis is still strictly verboten in venues across America.

Throughout the U.S., 24 states and the District of Columbia have legalized recreational use, reflecting a potential future in which cannabis becomes an acceptable vice.

This got us thinking: how might the sporting landscape evolve to embrace cannabis? We used artificial intelligence to conceptualize arenas, merchandise, and sponsorships in a cannabis-friendly sports world. From budtenders to smoking lounges, we break it all down.

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