About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Saudi Arabia to Host 2034 FIFA Men’s World Cup

Australia dropping out left Saudi Arabia as the lone remaining bidder for the 2034 festivities.

Saudi Arabia will host the 2034 FIFA Men’s World Cup, FIFA announced on Tuesday. The decision came after Australia dropped its bid to host, which left Saudi Arabia as the lone remaining bidder.

“As established in the Bidding Regulations approved by the FIFA Council, the FIFA administration will conduct thorough bidding and evaluation processes for the 2030 and 2034 editions of the FIFA World Cup, with the hosts to be appointed by FIFA Congresses expected to take place by Q4 2024,” FIFA said on Tuesday. But with Saudi Arabia now the only candidate, FIFA president Gianni Infantino confirmed its winning bid on Instagram.

Stay Ahead of the Game, Get Our Newsletters

Subscribe for the biggest stories in the business of sports and entertainment, daily.

The Saudis’ path to 2034 was paved in early October, when FIFA awarded the 2030 Men’s World Cup to six countries on three continents. The winning bid came from Spain, Portugal, and Morocco, but Uruguay, Argentina, and Paraguay were awarded group stage matches to commemorate the 100th anniversary of the 1930 World Cup in Uruguay. By rule, rotational regional requirements disqualified 2026 host North America and 2030 hosts Europe, Africa, and South America from bidding for 2034. That left the Middle East and Oceania as the only permitted bidders, with FIFA regulations all but assuring this result when Australia declined to even present.

It’s the culmination of a year-long process of Saudi Arabia investing billions into sports, which critics would point to as a distraction from the Saudis’ human rights abuses. The Saudi Pro League brought over soccer superstars like Cristiano Ronaldo and Karim Benzema with astronomical, record-breaking salaries. Meanwhile, well-funded upstart LIV Golf recruited legends like Phil Mickelson and Dustin Johnson before agreeing to a merger with the PGA Tour in a still-ongoing process. With the World Cup coming to Saudi Arabia for the first time, it further cements sportswashing’s massive success.

Want more soccer?

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.