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Sabrina Ionescu: The Most Popular WNBA Jersey of the 2021 Season

Last Updated: August 8, 2022
The New York Liberty guard and former No. 1 overall pick tops the list of the bestselling WNBA fits for 2021.

In just her second pro season, Sabrina Ionescu reigns as the highest-selling jersey in the WNBA since the start of the 2021 regular season, the league announced Thursday.

The 23-year-old New York Liberty guard and No. 1 2020 WNBA Draft pick led the way in the W’s 25th anniversary season that featured three new unis for each of the 12 teams: The WNBA Nike Heroine Edition, the WNBA Nike Explorer Edition, and the WNBA Nike Rebel Edition.

WNBA merchandise on the league’s website saw 50% growth year over year, spurring record sales.

Led by Ionescu, the Liberty finished second to the Seattle Storm in team merch sales overall. The Storm had two of the top-five selling jerseys in the league this season, with Sue Bird finishing second and Breanna Stewart finishing fifth. Phoenix Mercury legend Diana Taurasi finished No. 3, while 2020 MVP A’ja Wilson of the Las Vegas Aces finished fourth.

1. Sabrina Ionescu, New York Liberty                     
2. Sue Bird, Seattle Storm                                         
3. Diana Taurasi, Phoenix Mercury                          
4. A’ja Wilson, Las Vegas Aces                                
5. Breanna Stewart, Seattle Storm                            
6. Candace Parker, Chicago Sky                   
7. Skylar Diggins-Smith, Phoenix Mercury  
8. Elena Delle Donne, Washington Mystics
9. Maya Moore, Minnesota Lynx
10. Liz Cambage, Las Vegas Aces

Following the Storm and Liberty, Las Vegas finished third in team sales, with Phoenix finishing No. 4 and the Chicago Sky cracking the top five for the first time since 2016 thanks in large part to the offseason addition of hometown hero Candace Parker.

For the second consecutive season, the WNBA’s orange logo hoodie was the top-selling product on the league website.

Ionescu and the Liberty visit Tarausi and the Mercury Thursday night as part of a single-elimination playoff doubleheader that begins with Parker and the Sky hosting Arike Ogunbowale and the Dallas Wings.

Missed Sabrina Ionescu’s appearance on Boardroom’s “Out of Office” podcast? Click here to listen.

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.