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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Music February 10, 2024
Boardroom Staff

How Roc Nation Reinvigorated the Super Bowl Halftime Show

(Jamie Squire / Getty Images)
Last Updated: April 17, 2024
When Jay-Z and Roc Nation entered a formal partnership with the NFL, they elevated the most coveted stage in entertainment. Boardroom breaks down the game plan for success.

If you look back on the last several years, it’s a unanimous truth that the Super Bowl halftime show has set a new standard for greatness.

You can thank Jay-Z and Roc Nation for that.

Since entering a formal partnership with the NFL, Hov revolutionized the show at every level — from booking to production. Prior to the takeover in 2019, the NFL had a rocky relationship with artists. For example, Rihanna turned down the opportunity to perform in light of the way that she felt the league disrespected Colin Kaepernick.

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Plus, Roc Nation has a better sense of the geographic appeal of music. Just look at the LatinX star power that took the stage in Miami for Super Bowl LIV, which featured Jennifer Lopez, Shakira, Bad Bunny, and J Balvin.

In total, Jay-Z has leveled up the spectacle and artistry during his fairly short stint as the halftime show’s creative director.

Who can follow suit as the show heads to New Orleans in 2025?

Read More:

Boardroom Staff