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Gronk Gets Shot at Redemption in FanDuel Super Bowl Commercial

FanDuel is giving Hall of Fame tight end Rob Gronkowski a second chance at a Super Bowl field goal with “Kick Of Destiny 2,” this time in front of a live audience.

Last year, FanDuel’s first-ever Super Bowl commercial featured Rob Gronkowski attempting a field goal live on air. The “Kick Of Destiny” campaign kicked off with the NFL playoffs, leading to a 25-yard attempt during the third quarter.

The kick? It started strong, but the wind pushed it wide left, which was no good.

But FanDuel is giving Gronk a second chance with “Kick Of Destiny 2,” the company announced Tuesday. Gronkowski’s attempt will come right before the kickoff of Super Bowl LVIII, and this time, it’ll be done in front of a live audience.

FanDuel SportsBook customers can make a free make-or-miss pick, with correct guessers getting a share of $10 million in free wagers for the big game. FanDuel TV’s Kay Adams will be the commentator during the 30-second spot, culminating another branded postseason campaign.

“I can’t lie — when I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year,” Gronkowski said. “I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country. No wind is going to stop me, and we’re going through the uprights this year for everyone who picks that I’m going to make the kick.” 

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The first “Kick Of Destiny 2” teaser opens with Gronk in the desert, looking devastated after the missed kick and searching for redemption. Iconic actor Carl Weathers serves as his new coach as he makes friends and enemies along the way, including John Cena, who can’t wait for the legendary tight end to mess it up all over again.

“I rarely get to play the villain, so I’m ready to fully embrace this role,” Cena said. “I remember watching Gronk’s kick last year and am so excited to be working with a brand like FanDuel to make this sports moment more exciting for their fans, but do I think he’s going to make it? No chance!”

Fans can track Gronk’s progress on FanDuel’s Twitter, Instagram, TikTok, and YouTube accounts.

“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial,” Andrew Sneyd, FanDuel’s executive vice president of marketing, said.

“With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan, passionate, entertaining, and trailblazing. And we’re ready to make history, again.”

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About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.