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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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January 10, 2022
Brett Pickert

Exclusive: Panini America Joins The MINT Collective as Official Sponsor

Photo via Steve Marcus/Getty Images
Panini becomes the first trading card manufacturer to join The MINT Collective as an official sponsor.

The MINT Collective, a much-anticipated event for the cards and collectibles hobby set to host its inaugural iteration in Las Vegas March 25-27, 2022, announced the first trading card manufacturer to sign on as an official sponsor Monday:

Panini America, the official trading card partner of the NFL, NBA, UFC, Premier League, FIFA World Cup, and the WWE, as Boardroom can exclusively share.

As part of the partnership, those attending The MINT Collective’s speaker series — which includes industry leaders like Panini America VP of Marketing Jason Howarth — will receive an exclusive UFC Chronicles White Sparkle parallel card.

MINT Base ticket-holders will receive an exclusive Panini NFT White Sparkle parallel card numbered to 9 or lower from the NFL Mosaic NFT or NBA Prizm NFT collections. They will also be able to get their own Panini “Digital Trading Card.”  Each MINT Signature ticket-holder will receive an exclusive Panini White Sparkle parallel from the UFC Chronicles set.

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Additionally, the first 250 MINT Signature attendees that visit the Panini booth in The MINT Collective Marketplace will receive a special one-card pack guaranteed to include an autograph or memorabilia card. 

“The trading card category has seen unprecedented growth, transforming the category into a global marketplace and as a result bringing new collectors into the market. Panini has experienced this first -hand anchored by the power of our brand IP and expansion of trading cards into new markets,” said Panini America CEO Mark Warsop. “We are excited to partner with The MINT Collective to bring collectors and business leaders together from the collectibles world and to deliver a new experience to engage with one another.” 

Panini UFC White Sparkle trading cards featuring Conor McGregor, Khamzat Chimaev, and Jorge Masvidal

The MINT Collective’s spring 2022 arrival is well-timed as the increasingly lucrative world of cards and collectibles continues to ride a wave of not just success, but broader visibility.

The event aims to take this progress a step further by bringing together the timelessness of the collecting hobby and the cutting edge of trends across the worlds of investing and emerging technologies. Attendees will hear the latest from industry experts about building a modern portfolio of alternative assets like trading cards and NFTs, and will have a chance to connect with the top collectors and investors alike that are shaping the future of the hobby.

The joint brainchild of IMG and Collectable, The MINT Collective is presented by eBay and takes place at the MGM Grand and the UFC APEX facility. To learn more, click here to visit TheMINTCollective.com.

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Brett Pickert