About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Out of Office: Just Women’s Sports Founder Haley Rosen

Last Updated: April 26, 2023

Haley Rosen was a collegiate soccer star at Stanford University and went on to play professionally both in the US and Europe. But after an injury-shortened career, she moved back to Silicon Valley to work in tech. Motivated by the dearth of coverage of women’s sports — 44% of athletes are women, yet they only garner 4% of sports media coverage — she kicked off an Instagram page called Just Women’s Sports.

The page attracted a following, which convinced Rosen it could be scaled into a business. The solo founder and her team have now attracted a rabid fan base and a group of venture investors including Spark, Andreessen Horowitz, Greycroft, and, yes, Thirty Five Ventures.

On the latest episode of the “Out of Office” podcast, Rosen talks to Rich and Gianni about how the rising visibility of women’s sports and athletes in 2020 helped fuel her business launch, her appreciation for Kevin Durant’s enthusiastic support for the platform, and much more.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Jonathan Wiener