NXT Water, the makers of Akeso CBD water, announced the addition of NHL Hall-of-Famer, Mark Messier as an equity partner and brand captain. The six-time Stanley Cup Champion with the Edmonton Oilers and New York Rangers will work closely with Akeso’s executive team on branding and marketing campaigns, social and digital content, as well as opening up new sales and distribution channels.
Akeso is an all-natural plant-infused beverage containing 10 milligrams of hemp-derived CBD. NXT launched AKESO Hemp Powered Hydration in September of 2020 and quickly became a product of interest for the hockey legend Messier.
“Twenty-six years of playing professional hockey at the highest level takes a toll on you both mentally and physically,” Messier said. “When I retired from the sport, I made a commitment to educate myself on the best natural ways to keep both my mind and body in the best possible condition, including healing my body from inflammation.”
Messier joins a long list of athletes who have jumped into the cannabis industry, including soccer players David Beckham and Megan Rapinoe and Hall of Fame Quarterback Brett Favre.
NXT Water aims to revitalize the functional beverage while carving out its spot in the CBD industry, which is projected to be worth over $20 billion by 2024.