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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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David Beckham-Backed Cannabis Company To Be Listed on London Stock Exchange

Cellular Goods, a company that sells cannabis-based skincare products, is set to be listed on the London Stock Exchange with the backing of English soccer legend David Beckham. 

Beckham’s investment vehicle, DB Ventures, bought a minimum stake in Cellular Goods as the company expects a $20 million valuation. Recreational use of marijuana is still against U.K. law, but Britain’s market watchdog allows for cannabis companies that create medicinal products to float on London’s Stock Exchange. 

Cellular Goods distinguishes itself from competitors by creating its products in laboratories instead of directly from the plant as most other companies do. 

Alexis Abraham, Chief Executive of Cellular Goods, believes being listed on the LSE could be the first step to controlling the industry.

“The past few years have seen massive growth and awareness of the importance of wellness and self-care,” Abraham said. “We believe cannabinoids will prove to be the king of wellness ingredients.

Jonathan Wiener