A 2003 LeBron James Topps Chrome Refractor rookie card and a 1986 Michael Jordan Fleer rookie card

Jordan, Kobe, and Pele Highlight Latest Rare Cards Going up for Bid at Goldin Auctions

Another showstopper of a trading card auction is coming, and NBA fans will be especially smart to take note.

If you’re even a casual observer of the world of sports cards, you still know that the whole industry is exploding. As Axios notes, seven of the 10 all-time most expensive sports trading card sales occurred in just the past eight months alone, and the No. 1 highest price in history has been reset twice since a Mike Trout rookie card went for nearly $4 million last August. The numbers are just too huge to ignore.

And if you happen to be more than just a casual observer, you know that Goldin Auctions often finds itself right in the middle of some big-money action. Their current online auction, which features two 1986 Michael Jordan rookie cards going for over $300,000 apiece, wraps later this week — but founder and CEO Ken Goldin went on IG to give us a sneak peek at some extremely rare cards poised to hit the auction block next.

And there are some beauties inside those boxes.

Love soccer? Cristiano Ronaldo, Diego Maradona, and a 1958 Pele rookie card lead the group. For the hoop heads, LeBron James and Kobe Bryant are joined by some double take-worthy MJs. On the baseball side, bidders can take their best shot at the likes of Jackie Robinson and Hank Aaron, too.

Goldin Auctions has been a big winner in the trading card boom. Per Axios, they went from driving $800,000 in revenue in 2012 to upwards of $100 million in 2020. And this year is poised to be the biggest yet.

The excitement and momentum behind rare cards (and breakings and unboxings) is all of a piece that suggests that sports collectibles are finally considered proper investment assets.

The demand is clearly there, and with a new sale price record more or less imminent every few months, there’s no reason to believe it will slow down.


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