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Candy Digital Reveals “Candy Racing” NFTs

On Wednesday, NFT community Candy Digital revealed “Candy Racing,” its newest set of digital collectibles, in partnership with Race Team Alliance. Dynamic “digi-cast” non-fungible tokens featuring 23 NASCAR Cup Series drivers from 10 racing teams are featured in the collection, including 2021 Cup Series champion Kyle Larson and two-time champ Kyle Busch.

The NFTs will be available for purchase at candy.com/racing next Tuesday, Feb. 15 — five days before the Daytona 500.

A bundle of all 23 NFTs will retail for $500 between 9 a.m. ET until 5:20 p.m. ET Tuesday. After that period, the full drop’s going rate increases to $1,000. Additionally, “Open Edition” NFTs for each of the 23 drivers are available for $50 apiece through 2 p.m. on the day of the Great American Race.

When the checkered flag waves, collectors who own NFTs of the Daytona 500’s top three finishers will receive a subsequent, unique NFT honoring the champion.

“Candy Racing” marks our entry into the high-energy world of motorsports, and we’re thrilled to offer racing fans a new way to engage with the teams and drivers they love ahead of one of the most prestigious races of the year,” said Candy Digital CEO Scott Lawin. “We’re grateful to partner with the Race Team Alliance and their respective teams as we continue to create new digital experiences for both fans and collectors.”  

“Digi-cast” dynamic NFT from Candy Digital’s Candy Racing NASCAR collectibles drop

Check out the teams and drivers featured in this inaugural “Candy Racing” drop:

  • Joe Gibbs Racing:  Denny Hamlin, Kyle Busch, Martin Truex Jr., Christopher Bell 
  • JTG Daugherty Racing: Ricky Stenhouse Jr. 
  • Hendrick Motorsports: Kyle Larson, Chase Elliot, William Bryon, Alex Bowman 
  • Live Fast Motorsports: BJ McLeod
  • Petty GMS: Erik Jones, Ty Dillon 
  • Richard Childress Racing : Austin Dillon, Tyler Reddick   
  • Roush Fenway Keselowski Racing: Brad Keselowski, Chris Buescher   
  • Spire Motorsports: Corey LaJoie, No. 77 Chevy 
  • Stewart-Haas Racing: Kevin Harvick, Aric Almirola, Chase Briscoe, Cole Custer  
  • Wood Brothers Racing: Harrison Burton 

“Collectibles are a part of the fabric of motorsports and we’re excited to partner with Candy Digital to bring best-in-class digital collectibles to market for our Cup Series race teams and drivers,” said Racing Team Alliance Executive Director Jonathan Marshall. “This is our first of many upcoming product launches and commemorates the stars of our sport, the launch of the Next-Gen car, and the start of the 2022 season.”

Founded in 2021 by Fanatics’ Michael Rubin, Galaxy Digital’s Mike Novogratz, and Gary Vaynerchuk, Candy Digital is a platform and marketplace for NFTs covering Major League Baseball, NIL athletes in college football and college basketball, with auto racing now becoming the newest member of the community.

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