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SeatGeek Named Preferred Ticketing Partner of Daytona 500

Daytona touted SeatGeek’s seamless, mobile-first user experience as a reason for making it the Daytona 500’s preferred ticketing partner.

SeatGeek and Daytona International Speedway have announced a deal that makes the live experience technology platform the preferred ticketing partner of the Daytona 500.

The Daytona 500 has long been known as not only the opening race of the season for the NASCAR Cup Series (NASCAR’s top division), but also its biggest event and weekend of the year. Daytona selling out its 102,000-seat grandstand section two weeks ago was, evidently, enough to convince it that SeatGeek was the right platform to best serve its fans. The Great American Race is scheduled for Feb. 20.

โ€œWe chose SeatGeek because of their ability to give our fans a seamless, mobile-first product experience when looking to buy or sell tickets,โ€ said Frank Kelleher, Daytona International Speedway’s president. โ€œSeatGeekโ€™s analytics and consulting services also help us marry our sales data with theirs to better understand the overall demand for tickets leading up to and on race day.โ€

In addition to Daytona gaining access to SeatGeekโ€™s analytics, which includes ticket exchange data and sales trends, fans will be able to use SeatGeek technology to browse the best ticket deals, as well as buy and sell tickets for the Daytona 500 and other preliminary Speedweeks events.

โ€œWhen best-in-class ticketing technology comes together with such an iconic race, it elevates the event experience for everyone involved,โ€ said Jeff Ianello, SeatGeek’s executive vice president of client partnerships. โ€œWeโ€™re proud to partner with the Daytona International Speedway to help fans all over the world gather to be part of this momentous event.โ€

Daytona International Speedway joins other high profile SeatGeek partners from around the world, including the Dallas Cowboys, Brooklyn Nets, Manchester City, Liverpool, New Orleans Saints, the Cotton Bowl Classic and several Major League Soccer clubs.

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About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.