About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Man City Leads the Premier League into the Metaverse

With an assist from Sony, the English champions’ Etihad Stadium will become the first soccer venue in the metaverse. And it won’t be the last.

As defending league champions and its current leaders through 26 games played, Manchester City is at the front of the Premier League pack as far as the on-field product is concerned. But with the help of Sony, they’re about to claim first place position in an entirely different category.

Man City will soon become the first club in world football to reproduce their home venue in the virtual lands of the metaverse.

Much like an increasing number of sporting organizations, including the reigning World Series champion Atlanta Braves, the sky blue side of Manchester seeks to share the fan experience at Etihad Stadium with new and emerging audiences — particularly those who aren’t likely to get the chance to witness a match live and in person.

The deal with Sony is reported to be for three years, and representatives of the tech giant are understood to be hard at work digitally mapping every corner of Etihad Stadium for the purposes of reproducing it fully and faithfully in virtual worlds that fans’ digital avatars will have an opportunity to populate.

It’s a bold step into what is largely unclaimed territory for the world’s most popular sport. But Man City are clearly betting on this paradigm shift for fan engagement will soon become as normal as a pint and a pie at halftime.

The project is admittedly still in its early stages. But we’re past the point of being able to suggest in any way that the combined powers of Web3, XR, and gamification constitute some sort of flash in the pan for the modern sports fan. Rather, we’re witnessing a revolution of not just gameday experience, but what it fundamentally means to be a sports fan.

And when that day comes, we might just look back and acknowledge that the club long known as the “Noisy Neighbors” was the one that set the standard.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Sam Dunn

Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.