About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Braves Take Baseball (and Their Entire Stadium) to the Metaverse

Last Updated: July 5, 2023
The 2021 World Series champs revealed Digital Truist Park, a virtual recreation of their stomping grounds powered by the Unreal Engine.

There is no baseball right now. Pitchers and catchers were supposed to report to Spring Training this week, but they did not. Because there is no baseball right now.

But despite the slings and arrows of the outrageous MLB lockout, the Atlanta Braves are doing their level best to make the most of our current predicament with an assist from Web3 technology and the Unreal Engine, a gaming software mainstay.

Welcome to Digital Truist Park, a full-on, gamified, in-browser reconstruction of the 2021 World Series champions’ home venue in the limitless land of the metaverse.

From the Battery to the Chop House, the Digital Trust Park project seeks to recreate every last detail of the vibrant Cobb County complex that hosted its first three World Series games this fall.

“This first-of-its-kind platform built in Unreal Engine gives fans the opportunity to experience Truist Park and The Battery Atlanta in an immersive, multiplayer environment streamed directly to their browsers,” reads an official announcement at Braves.com. “With the launch of Digital Truist Park, the Braves become the first Major League Baseball team to join the metaverse.”

Right on the heels of the division rival Washington Nationals heralding the arrival of the MLB’s DAO eraclick here to learn what on earth a DAO is — we’re ready to declare the NL East the epicenter of baseball’s Web3 wars.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Sam Dunn

Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.