Kyle Lowry Continues to Teach Through New Gig with Amazon's Prime Video

The veteran guard is teaming up with Amazon’s Prime Video as a player analyst for the upcoming NBA season, joining Dirk Nowitzki, Blake Griffin, Candace Parker, and more.

What comes to mind for the average NBA fan when they think of Kyle Lowry?

Perhaps it’s his uncanny ability to draw charges, including two-fourth quarter ones in the 2000 NBA All-Star Game, one of Lowry’s six appearances in the coveted game throughout his career. Or maybe it’s his clutch 26-point, seven-rebound, 10-assist, three-steal performance in Game 6 of the 2019 NBA Finals that helped seal the deal on his lone NBA championship with the Toronto Raptors.

Regardless of the performance that jumps out first, it’s time to add a new one to the mix, as Lowry is officially signing on with Amazon‘s Prime Video as a player analyst for the upcoming NBA season. He joins a star-studded crew that already features Dirk Nowitzki, Blake Griffin, Candace Parker, and more, as Amazon builds out its inaugural NBA desk heading into the first of an 11-year media rights pact with the league.

“I’m looking forward to having some good conversations with Blake and Dirk and learning from them even more, and talking to them because they’re great people,” Lowry told Boardroom. “Steve [Nash] gives a different perspective, also. Then you got some players — Udonis [Haslem], Candace [Parker], DWade — and then having Taylor Rooks host it, she’s unbelievable. She knows the game, she’s passionate about it. It’s just one of those things where it is going to be a great team, and I’m looking forward to working with the whole group. … It is going to be a fun thing.”

Lowry, now with the Philadelphia 76ers, isn’t the first active player to appear on a media desk, with players such as Draymond Green making regular spots on ESPN. It’s a growing trend that continues to see athletes become more involved in the media space, whether it’s in a professional network setting or by starting their own player podcast/channel, such as teammate Paul George or viral sensation Jared McCain.

With Amazon being new to the game, Lowry believes that NBA on Prime is well-positioned to capitalize on a trend that appears to be here to stay.

“The Amazon team is bringing a different passion to the game, to the post-game, to the pre-game, to the halftime,” he said. “And I really truly think that giving the players the power to give the perspective of players from all different types of backgrounds and different accolades and all that, from what our team is made of, it is going to be interesting. It’s going to be fun because we all see things differently.”

As someone who has accomplished much throughout his career, the veteran point guard sees his role a little bit differently these days. Similar to how he aims to teach viewers in his new role as player analyst, Lowry views his job as sharing his wisdom with the next generation, namely, Tyrese Maxey. The biggest piece of advice he wants to instill in his fellow guard is that things won’t always go right, especially in the NBA, but that it takes the team to figure it out.

“I think that’s my job in my role right now, is to pass on the knowledge and pass on the perspective. … There are always going to be some bumps in a row. There’s some big waves throughout the sea, but if you find a way to just keep calm, stay smooth, ride the wave, you’ll be fine. So for me, my presence is to make sure everyone on the team stays calm, everyone on the team goes with the game plan, understands what the game plan is, and to teach.”

Speaking of Maxey, Lowry is high on his young teammate heading into the 2025-26 season, claiming he’s going to “have a monster year for us.” The 76ers will need it after the team fell to a disappointing 24-58 record last year, largely due to injuries to Maxey and McCain, as well as fellow stars Joel Embiid and George. But with everyone expected to be back at full strength and with the addition of No. 3 pick VJ Edgecombe coming into the fold, Lowry and Co. feel like the team can be contenders in what looks to be a wide-open Eastern Conference race.

For Lowry, Philadelphia is home, having played high school ball at Cardinal Dougherty High School and college hoops at Villanova, so he doesn’t take putting on that Sixers jersey for granted.

“I think there’s a different pride in playing at home,” Lowry said. “There’s a different pride of you want this group and you want this team to be what I am used to it being, right? When Iverson was there and going to the Finals in ’01, and Dr. J and Mo Cheeks winning the championship back in the day, that’s where you want this city to get to because it deserves it. It’s a blue-collar city. … They’re passionate about their team and they’re passionate about winning. And as long as you’re playing hard and giving us your effort every single night, that’s what the city wants.”

Lowry is making moves in the latter years of his 20-year career to ensure he’s setting himself up well in eventual retirement life, and he couldn’t think of a better partner to do it with than Amazon.

“I want to be with them because it’s from the ground up,” he said. “It’s Day 1, I’m with this great team, so that’s really important to me, to be with something and see it grow. I’m looking forward to that.”

Be sure to catch the first-ever NBA on Prime tip-off coverage, beginning on Oct. 24 with a doubleheader — the Boston Celtics vs. the New York Knicks, and the Minnesota Timberwolves against the Los Angeles Lakers.