About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Coming to America: F1 Champion Jenson Button Takes His Talents to NASCAR

Last Updated: July 1, 2023
The British racing driver and commentator will participate in three road course races for the Rick Ware Racing team starting March 26 in Austin, Texas.

Jenson Button, the 2009 Formula 1 world champion with Brawn GP, is attempting a Benjamin Buttonesque comeback into major professional motorsports by signing a three-race NASCAR contract.

The 43-year-old inked deal with Rick Ware Racing to drive the Mobil 1 Ford Mustang in three F1-style street course races. The Jenson Button NASCAR era begins on March 26 in Austin at the Circuit of the Americas — home to F1’s United States Grand Prix — followed by the first-ever Chicago Street Race on July 2 and concluding at the Indianapolis Motor Speedway Road Course on Aug. 2.

“I love that challenge of driving new things,” Button said on the heels of the news. “The most important thing for me is to enjoy it.”

Since retiring from F1 in 2017 after a 17-year career, Button won 2018 Super GT Championship and competed in the legendary 24 Hours of Le Mans. While admitting that Formula 1 drivers initially struggle when switching over to stock cars, getting a three-race contract ensures that he’ll have some time to get up to speed before he decides on next steps behind the wheel.

Button plans to participate anew in the 24 Hours of Le Mans later this year, where he’ll drive a next-gen NASCAR-modified Chevrolet Camaro.

Button won 15 Grand Prix during his F1 career, taking six of the first seven races in 2009 en route to his lone driver’s title. While he’s now 14 years past his glory days at the pinnacle of global motorsports, the ever-popular Button’s battle against Father Time will come in familiar terrain as a road course specialist. Who knows? If things go right, perhaps he’ll have a successful second act turning left.

More Auto Racing:

Interview
Execs & Entrepreneurs October 21, 2023

Otmar Szafnauer’s Rules of the Road

As Netflix cameras rolled, the former F1 team principal had wisdom to impart to Boardroom about what it really takes to build a winning team in the world’s biggest motorsports competition. In the two-and-a-half…

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.