The Houston Rockets phenom is the latest athlete to sign on with the canned water brand as part of a collaboration that includes a custom basketball you won’t soon forget.
Liquid Death just got a fresh infusion of Rocket power.
The viral canned water brand officially named Houston Rockets guard Jalen Green its newest endorser and investor Tuesday, debuting a collaboration that included a limited-edition basketball that won’t have anyone confusing it with something straight out of Tiffany & Co.
See for yourself:
The 21-year-old Green, who was selected No. 2 overall in the 2021 NBA Draft, helped Liquid Death create Liquid Death Hoop Head, a ball that makes it look like you’re hooping with an actual severed head. The $125 ball, designed by Will Carsola, the creator of Adult Swim’s Mr. Pickles, allows ballers on a certain kind of aesthetic wavelength to kill it on the court in a whole new way with a full-court assist from Liquid Death.
Unconventional marketing strategies like this have helped the canned water company — whose slogan is “Murder Your Thirst” and is packaged in beer-style cans — become one of the fastest-growing non-alcoholic beverage brands of all time.
Liquid Death announced a $70 million Series D funding round in October that values its business at $700 million. An estimated $130 million in 2022 revenue helped matters, as well as funding directly from Live Nation, which supplies the drink at its concert venues around the world. Science Ventures led the most recent Liquid Death funding round, with a slew of other celebrity investors tagging along inlcuding current and former pro athletes like skateboarding legend Tony Hawk, Los Angeles Chargers running back Austin Ekeler, and Pittsburgh Steelers defensive lineman Cam Heyward, comedians Whitney Cummings and Tom Segura and (reportedly) members of Swedish House Mafia.
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