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October 8, 2022

Francisco Lindor and New Balance Link with Drone Racing League

The New York Mets are looking to turn things around as they enter the NL Wild Card. While things got off to a rocky start during yesterday’s 7-1 loss to the Padres, the team looks to rebound and even up the series. One player they’ll be looking to spark their success is shortstop Francisco Lindor. To jumpstart the playoffs, Lindor and New Balance hooked up with the Drone Racing League for an ad spot unlike any other. The new commercial gives a drone view of Lindor’s batting practice. It’s not the first time that the DRL has crossed the boundaries into different sports. They previously collaborated with Gotham FC for some never-before-seen angles of the NWSL team. The DRL sets off its new season on Oct. 6.

NFLPA Agrees to Amended Concussion Protocols in Wake of Investigation

The young NFL season is already rife with controversy. Following the questionable treatment of Miami Dolphins QB Tua Tagovailoa following an apparent head injury in Week 3 that led to a troubling injury in Week 4, the NFL and the NFLPA have come to terms on a revised concussion protocol that will put player safety first. The new protocol addresses the precise issue of “motor instability” that Tagovailoa  demonstrated. Following a devstating blow against the Bills, cameras captured the QB swaying back and forth and seemingly discombobulated. The new rules are expected to go into effect as soon as this weekend.

DraftKings and ESPN Approaching Groundbreaking Partnership

The world of sports betting is expanding by the minute. Sources indicate that DraftKings is approaching an exclusive partnership with the worldwide leader in sports. Ther report is an indicator of a major mindset shift at ESPN, which previously shied away from the betting industry. Now, they are doubling down. The Action Network also reports that ESPN could potentially be seeking $3 billion for the partnership, with a long-term plan to brand the selected outfit with an ESPN moniker. “Sports betting is a part of what our younger, say, under-35, sports audience is telling us they want as part of their sports lifestyle,” said Disney CEO Bob Chapek in a September interview with Bloomberg. Disney acquired a stake in DraftKings as part of its acquisition of Fox’s entertainment assets in 2019. Representatives from both DraftKings and ESPN remained mum when reached for comment.

Judge's Quest for 62 Home Runs Drive Big Numbers for MLB.tv

An eventful run-up to the playoffs led fans to consume 11.5 billion minutes of baseball on MLB.tv in September and October. The figure marks a 10% year-over-year increase over  the same time period last year 2021. Between Aaron Judge’s pursuit to pass Roger Maris for most home runs in AL history and Albert Pujols’ chase to 700-career home runs certainly played a part. Per the MLB, the most-streamed game in MLB.tv history also came this season with the battle between the Red Sox and Yankees on April 8.

AC Milan Partners With Warner Bros.

AC Milan and Warner Bros. Discovery announced a collaboration that will see the two iconic brands as protagonists in a series of special projects ahead of the release of the film Black Adam. The movie, which stars Dwayne “The Rock” Johnson, includes a deal for The Rock to send a “special video message” to fans attending the highly anticipated match between Juventus and AC Milan on Oct. 8. The movie will hit theaters less than two weeks later on Oct. 20. Johnson will also invite the crowd to a half-time laser and light show. The collab is only the most recent for the Italian champs, who earlier this week announced a new partnership with Off-White.

Rosalía Tapped as New Face of Acne Studios

These days, Rosalía is everywhere. The Spanish superstar is about to kickoff the European leg of her tour. In the meantime she is racking up some big deals. Just last week, the “Despachá” singer linked with Lancôme for a new fragrance. Now, she has been revealed as the newest face for Acne Studios‘ FW22 collection. In the stills for the new campaign captured by Dutch photographer Paul Kooiker, Rosalía wears a range of high-end looks including an extremely oversized blazer, a leather vest ensemble, and intricate accessories.

MLB Game Times Shorten as League Prepares for Pitch Clock Era

The average time of a nine-inning MLB game dropped by six minutes. The change is largely driven by the league’s introduction of the PitchCom electronic device to signal pitches. Next season, the MLB will introduce a pitch clock to the game. The clock will include a running timer will be set at 15 seconds when no runners are on base — and 20 seconds with runners on. Data show that the switch worked in Triple A baseball. The average time of nine-inning minor league games dropped to 2:38 this season from 3:03 in 2021. The league hopes the same impact will be felt in the coming years for the big leagues. Games on average this year were 3 hours, 3 minutes, 44 seconds.