SKIMS Lands New Partnership with NBA, WNBA, & USA Basketball
Throughout the first week of the 2023-2024 NBA season, have you noticed SKIMS branding on courts across the country? Keen-eyed fans’ questions were answered on Monday as the Kim Kardashian-founded brand announced a multiyear partnership, making it the official underwear partner of the Association, the WNBA, and USA Basketball. Together, SKIMS, the NBA, WNBA, and USA Basketball will capitalize on the sport’s extensive appeal to garner excitement and leverage the power of basketball to execute numerous activations. Fans can expect a SKIMS footprint at marquee events like NBA All-Star, the NBA In-Season Tournament, WNBA All-Star presented by US Bank, AT&T WNBA Live, and the USA Basketball Showcase, which features both USA men’s and women’s national team exhibition games ahead of major international competitions. Read more on the partnership from Boardroom’s Vinciane Ngomsi |
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Magic Johnson Joins the Billionaires Club
Magic Johnson is the newest member of the Billionaires Club, according to Forbes. The magazine estimates his wealth at $1.2 billion. The NBA legend expanded his bustling business portfolio earlier this year, adding a minority stake in the Washington Commanders. Other notable investments propelling his wealth include the Los Angeles Dodgers, reigning MLS champions Los Angeles FC, and the LA Sparks. In addition, through his Magic Johnson Enterprises, he has created an empire of movie theaters across the United States. Read more about Johnson’s bustling portfolio from Boardroom.
Taylor Swift’s ‘1989’ Re-release Surges to No. 1, Breaks Spotify Single Day Record
The year of Taylor Swift continues. The singer added her 2014 album 1989 to her re-recorded catalog. The album is on track to outsell the original. It sold the equivalent of 250,000 units on its first day, while also setting a new record for single-day streams on Spotify. The performance extends Swift’s streak of 12 consecutive album debuts-encompassing her originals and re-recorded efforts- at No. 1.
Threads API on the Way
While Threads‘ quest to be the next Twitter may be taking longer than anticipated, the Meta-owned app is making strides to expand its functionality. The head of Instagram, Adam Mosseri, revealed that the app is currently working on a TweetDeck-inspired plug-in. Instagram execs stated last week that it boasts over 100 million active users.
‘Five Nights at Freddy’s’ Opens with Enormous $78M Weekend
Spooky season is upon us. Universal and Blumhouse Studios’ horror production Five Nights at Freddy’s landed the top spot at the box office this weekend. The film’s $78 million domestic weekend made it the third-largest horror opening in history. It ended Taylor Swift’s Eras Tour reign. Despite the ticket sales slowdown, T Swift surpassed the $200 million marker since its release earlier this month.
FIFA Disciplinary Committee Delivers Three-year Ban for Luis Rubiales
The Spanish women’s national team is ready for its next chapter. Following its World Cup victory, then-president of the Spanish Football Federation, Luis Rubiales, forcibly kissed team star Jenni Hermoso on the pitch. Hermoso filed a criminal complaint, leading Rubiales to step down from his position. Now, a FIFA disciplinary committee extended that punishment, banning him from the sport of soccer, both in country and international service, for three years. FIFA released a statement, which concluded, “FIFA reiterates its absolute commitment to respecting and protecting the integrity of all people and ensuring that the basic rules of decent conduct are upheld.”
