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Michael Jordan Mints New NFT as Part of HEIR Venture

Michael Jordan is playing for the home team these days. Late last year, he GOAT teamed up with his is son, Jeffrey, to play in the world of Web3 with their venture HEIR. On Thursday, it launched its first-ever 6 Rings NFT. The limited digital collection of 10,010 is available on the Solana for 2.3 SOL ($221). The NFTs will grant collectors early access to future HEIR experiences and other exclusive perks.

Manchester City Lands Crypto Partnership with OKX

Man City is currently sitting on top of the Premier League and the club secured another win this week. Manchester City inked a partnership with Seychelle-based crypto exchange OKX, marking the company’s first foray into sports. As part of the deal, OKX will link with Man City’s men’s and women’s clubs and its esports outfit. The news comes the same week as Barcelona announced that it had struck down crypto sponsorship offers and plans to develop its own cryptocurrency. 

Billie Eilish Steps into the Metaverse 

We are just a month away from Billie Eilish’s headlining performance at Coachella. But first, the Gen Z darling is making her way to the metaverse. The singer-songwriter filed two new trademark applications for both her name and her iconic Blohsh logo, indicating that she is preparing to dip into the world of Web3. The trademarks cover a wide range of virtual goods from NFTs to video game software. Eilish is signed to Interscope, which is part of the Universal Music Group family, and announced its own NFT collection in collaboration with Billboard just one day earlier.

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WNBA Announces National TV Schedule Ahead of New Season

The WNBA is so important. The league began to lock in for its 26th season, as it released its national TV schedule for the upcoming season, which tips off in May. The W will broadcast 25 games across ABC, ESPN, and ESPN2. Diana Taurasi, Brittney Griner, and Skyler Diggins-Smith will grace televisions everywhere with a league-leading eight scheduled games. 

Jack Harlow Jumps into Hollywood With Iconic Role Reprise

A young Woody Harrelson and Wesley Snipes launched their careers as an unlikely pair with a love for hoops. Now White Men Can’t Jump is returning to the silver screen with an updated cast featuring one of the decade’s biggest breakout stars. Jack Harlow has been tapped to play the Harrelson role in the upcoming film, which will be produced by black-ish creator Kenya Barris

Sweetgreen Surges with Most Profitable Quarter Since Public Launch

Fast food does not get much healthier than Sweetgreen. The salad chain went public last November and has a number of athletes invested as equity partners, including Naomi Osaka and Isiah Thomas. The earnings report posted higher-than-expected numbers and projected strong sales for 2022. Shares spiked 17% following the news.

WWE Looks to Tap In Newest Star with Upcoming Tryout

In advance of April’s Wrestlemania 38, the WWE is looking to find its next big star. It has invited over 50 student-athletes from around the country to come to Dallas for a three-day tryout. The WWE launched its first cohort of student athletes , including the Cavinder Twins and Olympic gold medalist Gable Steveson, as part of its “Next in Line” program.

Yahoo Lands Exclusive Coverage of Paolo Banchero and Chet Holmgren in Advance of March Madness

In its first year, the variations of name, image, and likeness opportunities continue to develop. Yahoo Sports announced on Thursday that it has struck a first-of-its-kind exclusive media coverage deal with college basketball stars Paolo Banchero and Chet Holmgren. Additionally, the Duke and Gonzaga stars will serve as the faces of the Yahoo Sports Tourney Pick’em bracket game and help activate the experience across their social media platforms. In exchange, Yahoo Sports gets exclusive coverage with them throughout the tournament.

Pete Davidson Set to Join Blue Origin Moon Trip

These days, Pete Davidson is the undeserving target of a lot of anger directed from Kanye West. In a quest to escape, Davidson is reportedly joining Jeff BezosBlue Origin space team for a trip to the moon. The New York Post reports that Davidson will join a growing list of celebrities to make the trip. Late last year, NY Giants legend Michael Strahan joined the crew. The specific details of Davidson’s adventure are continuing to unfold at this time.

DoorDash Delivers with MLS Partnership

The MLS season kicked off last weekend, but things are only getting started. The league announced its newest partnership on Thursday, tapping DoorDash as its official on-demand delivery platform. DoorDash will invest heavily in the future of the sport, pledging $150,000 annually to help support the MLS NEXT program.

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